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Velocity Frequent Flyer Unveils Space Class Granting Australia’s First Upgrade to Space

April 15, 2014 Loyalty No Comments Email Email

Velocity Frequent Flyer, the award-winning loyalty program of Virgin Australia today
announced a major breakthrough in airline upgrades, offering its members the ability to be
upgraded to space.
In a world-first for a frequent flyer program, Velocity will offer its members the opportunity
to be upgraded from a Virgin Australia flight to space with a seat on Virgin Galactic.

In partnership with Virgin Galactic, Space Class will include an exclusive seat on board
SpaceShipTwo, the world’s first commercial spaceline, and certified astronaut status for
one eligible member of the program.

The new partnership will also see Velocity Frequent Flyer grant Platinum membership to
all Australian and New Zealand astronauts registered to fly with Virgin Galactic now and
into the future.

It comes as new researchi shows that over 1 in 2 Australians have a strong desire to fly to
outer space. Amongst males this result was significantly higher with 58% having a strong
desire to fly to outer space. It also revealed Australians are upfront when it comes to
asking for upgrades, with more than 1 in 4 willing to put in a request prior to their flight and
31% of younger Australians between the ages of 18 and 29 significantly more likely to do

Velocity Frequent Flyer Chief Executive Officer, Neil Thompson said: “Since our program
first launched in 2005, we have strived to offer more than just a traditional frequent flyer

“This represents the next major breakthrough in the Australian frequent flyer industry as
Velocity becomes the first program in the world to offer an airline upgrade to space.

“We know that upgrades are a much-loved feature of our program and a core benefit to
our Platinum tier members who receive four complimentary upgrades a year. This one is
truly unique – offering members the chance to be a part of history, witness the
breathtaking views of Earth from space and join the select few in the world who hold
certified astronaut status.

“We will continue to harness an entrepreneurial spirit to offer the next generation of
frequent flyer benefits”, Mr Thompson said.

Virgin Galactic Commercial Director, Stephen Attenborough said, “Virgin Galactic’s
mission is to revolutionise access to space, making a trip across the final frontier
accessible to all. The ultimate upgrade captures the Virgin passion for innovation,
upgrading a member of the Velocity program with a seat to space and an opportunity to be
part of history.”

“There is world-wide anticipation for the first flight and I look forward to welcoming the
Velocity Frequent Flyer member on board SpaceShipTwo”.

To be eligible, Velocity members simply need to fly Virgin Australia between 1 May – 30
June, register and outline what they would do for a seat to space. To find out more, visit

Video footage and audio recordings are available for download via http://mediagame-

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