Velocity Frequent Flyer, the loyalty program of Virgin Australia, has been awarded Program of the Year in the Middle East & Asia/Oceania category for the fourth consecutive year at the 28th annual Freddie Awards in Las Vegas.
Velocity also won Best Redemption Ability for the fourth year in a row and Best Customer Service for the third year running, both in the Middle East & Asia/Oceania region. The Freddie Awards are considered the highest honour a loyalty program can receive worldwide, with the winners determined by the votes of three million travellers and frequent flyer members.
Velocity Frequent Flyer CEO Karl Schuster accepted the award and announced that the program has reached six million members.
“Velocity continues to be a loyalty program that genuinely cares about its members and their loyalty to the program, and to win Program of the Year for four consecutive years is testament to that,” Mr Schuster said.
“We are thrilled to be recognised at the Freddie Awards for having a great program, great redemption ability and great customer service.
“We continue to take the program to new heights for our 6 million members, with the addition of new and exciting partners and the continued support of our existing world class partners.”