VENTURE Holidays has announced a progressive reorganisation of the company’s operations, in order to shift perception from being a traditional generalised wholesaler to an all-encompassing specialist travel company.
VENTURE Holidays will invest in technology and new marketing strategies, with the objective of being more flexible and proactive in this rapidly changing environment.
Accelerating technological changes in the travel industry, consumer habits and preferences are ever evolving as traditional channels are disrupted by the digital age.
To take advantage of these new trends and technology, the first phase of VENTURE Holidays’ reorganisation is the implementation of a top flight, sophisticated customer relationship management (CRM) system, followed by the launch of a content driven mobile optimised website, to engage with both the travel agent and traveller. This will enable VENTURE Holidays to provide better service, support and resources for their travel agent partners.
Consumer attitudes are changing rapidly, with people wanting to travel on a deeper and more involved emotional and personal level, to truly experience the destination’s culture and history. In line with such changing trends, VENTURE Holidays will progressively reduce and phase out ‘fly and drop’ packages, to focus on both existing and new products and destinations that are more adventurous, personalised, experiential and attuned to local cultures.
“There are challenges ahead, however we’re excited to announce this evolution of VENTURE Holidays and implement strategies we believe will have a positive impact, keep us relevant and lead our company into the future,” says Robert Mackay, Managing Director of VENTURE Holidays.
VENTURE Holidays will further promote the benefits of ROVE, their online B2B booking engine powered through Calypso, which allows travel agents to increase their efficiency.