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Venture Holidays rebrands to Venture Far

October 3, 2017 Business News No Comments Email Email

Venture Holidays is excited to announce a rebrand to Venture Far. This new branding was developed to better represent the level of service and product Venture Far will be delivering.
Venture Far and the tagline “Naturally Curious” evokes the idea of taking travellers on an experience of self-discovery that is more adventurous, personalised, experiential and attuned to local culture. Travellers are looking for their own unique travel experience – a sense of both curiosity and desire to explore. Venture Far is positioned as “adventurously flexible.” Not one that provides off-the-shelf package service.

Venture Far takes the hard work out of planning one-of-a-kind, transformative trips for travellers who prefer to spend money on experiences rather than things. By seeking out and exploring destinations themselves before offering them to the industry. The name also embodies the wealth of knowledge of our team and commitment to continual improvement in our level of customer service.

The above became the focal point in the creation of the new logomark. We also wanted to create a modern take on the “Land, Sea & Sky” of the original Venture Holidays logo. As such, we utilised the alchemical symbols for earth (“V”) and air (“A”) to represent the integral connection between earth and air in supporting the ways we travel.

Managing Director, Robert Mackay said, “The travel industry is changing dramatically and we need to adapt with it. People crave more authentic, emotional travel experiences and want greater flexibility over the way they choose to explore the world. Venture Far’s new brand identity reflects our position by offering this premium travel service that goes well beyond the traditional itinerary and hotel booking.”

Importantly, Venture Far will continue to provide the extensive range of accommodation, flights, transfers and tours that agents are used to.

The branding will be a phased roll out, with the name changing immediately to Venture Far. This will then be reflected in all future brochures and other marketing materials, commencing with our UK & Europe brochure, closely followed by Africa. A brand-new website will be released in November with a new modern style and UX experience for agents and travellers.

Further in line with the brand, Venture Far is relocating to brand new offices in the State Heritage Registered Darling Building, 28 Franklin Street, Adelaide.

“Travel is more than just a holiday, it is the venture that lies ahead.”

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