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VEUVE CLICQUOT RICH Makes Its Asia Debut In Hong Kong, The First City In Asia To Experience The Brand New Innovation From Veuve Clicquot – A Champagne Created Expressly For Mixology.

June 29, 2015 Food & Beverage No Comments Print Print Email Email

The House of Veuve Clicquot introduces the first champagne made purely for mixology. A huge hit with the party crowd in London, Paris, Sao Paolo and St Barth, Veuve Clicquot RICH is available only in selected cities worldwide. Hong Kong is the first hot spot in Asia to welcome Veuve Clicquot RICH at two exclusive venues, Armani/Privé and Ozone at the Ritz Carlton.

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Inspired by historic blends of ‘RICH’ champagne which contained a higher dosage of sugar, the innovative House of Veuve Clicquot propels this tradition into the modern era with a versatile blend designed specifically to combine with a universe of unique ingredients, served over ice. Perfect anytime, anywhere, Veuve Clicquot RICH invites you to be the first in Asia to embrace the freedom of customizing your very own champagne experience with a twist that’s so typically Clicquot!


Inspired by a fresh new vision for modern drinking, Veuve Clicquot collaborated with professional mixologists, sharing their renowned savoir-faire of blending, to create a totally new wine for a new time. Veuve Clicquot Cellar Master, Dominique Demarville, explains that “sugar in champagne is like spices in a recipe, used correctly it can bring out specific aromas and enhance flavours and tastes”.

With Veuve Clicquot RICH, the fruitiness of the wine is boosted to an exciting new level.

The signature Pinot Noir of Veuve Clicquot is given a new versatility with a higher dosage, while a greater presence of Meunier emphasizes fresh, fruity and gourmand notes. Citrus and floral notes are found on the palate, which are balanced with the dynamic freshness and creamy finish-  the signature of all Veuve Clicquot champagnes. (Blend: Pinot noir 45% / Meunier 40% / Chardonnay 15%)

In the history of Champagne, wines that were blended for greater sweetness were customarily described as “rich.” The 1840s bottles of Veuve Clicquot recently discovered in a shipwreck in the Aland Islands had over 150 grams per liter of sugar. Historically in Russia, consumers would even add sugar to their champagne, to add a personal touch to their wine.Adding a contemporary twist to this tradition with Veuve Clicquot RICH, enthusiasts are invited to experiement according to their own tastes and customize their champagne experience, while the versatility of the wine allows it to be enjoyed from mountains to oceans, rooftops to canyons, Winter or Summer, day or night, making it the perfect drink any way, anywhere and any time.


Veuve Clicquot RICH was created expressly to be combined with a selection of surprising ingredients to provide the freedom of creating a completely unique cocktail. Along with a team of expert mixologists, Veuve Clicquot has carefully selected ingredients which add the most unique twist, promising to surprise and delight as they magnify the signature notes of the wine for a completely unexpected champagne experience.

These ingredients are divided into three categories and include four specially-selected ingredients for Hong Kong:

FRUITY: Grapefruit Peel

FRESH: Cucumber or Peppers

REFINED: Earl Grey Tea


1) Place ice cubes in a large wine glass

2) Add one of the recommended ingredients: Grapefruit Peel / Cucumber / Peppers /Earl Grey Tea

3) Finish with chilled Veuve Clicquot Rich


In keeping with the audacious and playful spirit of Veuve Clicquot, the packaging of Veuve Clicquot RICH breaks all the rules. It is a bottle meant to be seen, encased in a silver foil sleeve embossed with Veuve Clicquot’s emblematic comets. The silver foil shines the sun and sparkles at night.


Veuve Clicquot RICH is available by the glass and by the bottle exclusively at the following locations:

Armani/Privé, 2/F Chater House, 8 Connaught Road, Central, Hong Kong

Ozone. 118/F, The Ritz Carlton, International Commerce Centre, 1 Austin Road  West, Kowloon

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