Viator Launches Marketplace giving the world’s tour, activity and attraction providers unprecedented access to global distribution
Viator, a TripAdvisor company and the leading resource for researching and booking tours and activities worldwide, has officially launched Viator Marketplace, a new open-listing platform that lets tour, activity and attraction providers — for the first time ever — self-load their products on Viator.
The platform, which began integrating new partners this spring, enables Viator suppliers to quickly and easily reach millions of travellers through Viator and TripAdvisor online and mobile channels, establishing the most meaningful single-source of global distribution for providers of in-destination travel experiences today.
Unmatched distribution opportunities
Built to complement its curated selection of the most iconic and unique experiences in 1,500 popular destinations, the new open-listing platform lets Viator quickly and efficiently screen new suppliers and publish new products; add more products from existing partners; and expand into new destinations. By signing up through Marketplace, operators and experience providers have the opportunity to reach:
- Viator’s 10 million monthly visitors on desktop and mobile
- Viator’s network of over 3,000 global affiliate partners, including over 175,000 travel agents
- TripAdvisor’s 340** million monthly visitors on desktop and mobile (including 190 million app downloads)
“The launch of Marketplace welcomes an exciting new chapter for Viator and represents more than a year of development focused on creating a straightforward and user-friendly self-service interface for suppliers that will lead to unprecedented choice for travellers,” said Ms. Barrie Seidenberg, CEO of Viator.
“Viator Marketplace is now the only direct solution for the world’s tour and activity providers to sell their products through TripAdvisor, the world’s largest travel site, and we’re thrilled to be powering this new generation of distribution for our partners.”
DIY tools and Viator expertise
A set of simple tools enable Viator supplier partners to self-load products, create their own tour descriptions, add images and manage availability and bookings, without any up-front costs. Reliable electronic payments simplify the payment process while saving suppliers time and money.
Along with the platform’s “do-it-yourself” features, each supplier has a dedicated Viator account manager to oversee the partnership, publish the products, and provide guidance on set-up and marketing. Other key benefits of partnering with Viator include:
- Expanded opportunities with TripAdvisor like dedicated attraction listings, exclusive booking placements and merchandising opportunities like the new “Book Now” feature
- Access to the Viator Supplier API helping capture the traveller in-destination, at the last minute with live inventory management and real-time bookings.
- Inclusion in Viator’s global advertising and optimisation programs on Google, Bing, Yahoo and Facebook
Expanded choice for travellers
Marketplace is serving as a pipeline for new suppliers and products and new additions include Shakespeare’s Birthplace: ‘All 5 Houses’ Ticket in the U.K., a Private Cultural Tour of Dubai and Lunch with a Local Emirati in the United Arab Emirates, and an Off the Beaten Track Day Trip to Allagala and Balana in Sri Lanka. The new platform is also expanding the destinations Viator is able to cover including recent additions like Atlantic City, Halong Bay and Windsor. New tours, activities, attractions and destinations will be added to Viator and TripAdvisor channels as they come online through the open-listing platform over the coming months.