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Victoria Chow Launches The Woods’ Annex Take ‘an educated sip’ in Hong Kong’s newest spirits library

September 5, 2017 Beverage No Comments Email Email

Opening this month, The Woods’ Annex is an intimate tasting room in the heart of Soho where premium, artisanal spirits take centre stage. Borne out of a curiosity for fine drinking, The Woods’ Annex is a place to sip, converse, and discover new expressions of spirits. Seating up to 8 guests, this hidden bar is open by appointment only.

The Woods’ Annex is the brainchild of Hong Kong entrepreneur Victoria Chow who is known for elevating the art of spirit appreciation through her innovative bar and drink concepts. She started her journey of spirits education three years ago with the launch of The Woods. The Woods was quickly regarded as one of the leaders in the craft cocktail movement, showcasing quality spirits and complex mixology. Earlier this year, Victoria launched KWOON by The Woods, Asia’s first premium ready-to-drink that brings artisanal cocktails beyond the bar space to be enjoyed anytime, anywhere. Continuing to raise the bar, The Woods’ Annex is a spirits-focused educational platform to develop consumers’ exposure, and to diversify their drinking habits.

“In the past decade, spurred by the removal of the wine tax, there has been a flurry of interest in wine education. Today consumers can easily distinguish between different wine producing regions and grape varieties. Interestingly enough, the same cannot be said for spirits. We’re looking to start that conversation to get consumers excited about what they are drinking. Consumers today care about provenance and craftsmanship, and we saw a gap in the market with regards to spirits,” says Victoria Chow, founder and managing director of The Woods’ Annex. “Through our tastings at The Woods’ Annex, we hope to impart our knowledge of spirits to elevate our guests’ enjoyment of their drink, and to develop a more adventurous palate.”

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