Victoria has taken the mantle of having the largest industry share for revenue and attendance in Australia, according to Live Performance Australia’s 2017 Ticket Attendance and Revenue Report.The Report shows that between 2016 and 2017, Victoria saw revenue increase by 45.3 per cent to $639.9 million and attendances increase by 35.6 per cent to 7.4 million.
While the state’s share of national population is only 26 per cent, Victoria generated the highest nationwide revenue and attendance at 33 per cent. Notably, Victorians spent $100 per person on live performance, compared to national average spend of $76 per person.
Growth in major contemporary music concerts, musicals, circus and physical theatre and performance were behind Victoria’s phenomenal rise.
Victoria has again proved itself as the musical theatre capital, with more than 1.9 million people in Victoria attending a production compared with 1.2 million in NSW. Victoria saw acclaimed theatre take centre stage over the reporting period including The Book of Mormon, My Fair Lady and Aladdin.
Contemporary Music experienced an increase of 97.3 per cent in revenue and 60.6 per cent in attendance, driven by performances by major international artists such as Adele, Paul McCartney, Guns N’ Roses, Bruce Springsteen and Justin Bieber.
In April this year the Melbourne Live Music Census found that Melbourne had more live music venues per capita than any other city in the world.
Visit Victoria Chief Executive Officer Peter Bingeman said that he was immensely proud of the results for Victoria and congratulated Live Performance Australia for their ongoing work with industry.
“Music and live performance are the heartbeat of Victoria. The creative industries not only support talented artists but also represent the lifeblood of our cultural scene, venues and restaurants throughout the city and across the state.”
“It’s important that we don’t take these results for granted, we’re working hard to build capacity within the industry and will continue to acquire and support world-class events, artists and theatre shows when they come to Victoria.”
Across the country the live performance industry generated $1.9 billion in revenue and 23 million in attendance.
The 2017 Ticket Attendance and Revenue Report can be accessed here.
Produced annually since 2004, the Ticket Attendance and Revenue Report is the most comprehensive and reliable survey of ticket sales and attendance for Australian live performance events.
Visit Victoria is the State’s primary tourism, business and major events company that leads the sector in creating, curating and communicating Victoria’s inspiring experiences to maximise visitation.
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