Victoria’s number one tourist destination is to receive a major overhaul to create jobs, preserve the environment and support local communities impacted by the 2015 Great Ocean Road Bushfires.
Victoria’s Minister for Energy, Environment and Climate Change, Lily D’Ambrosio, has announced a AUD 9.8 million investment in Victoria’s iconic Shipwreck Coast.
It aims to encourage longer, overnight stays and increase spending in local communities along the Great Ocean Road by providing a wider range of tourism experiences and world-class facilities. Included are:
- A new world class lookout at the Twelve Apostles;
- A new lookout over ‘The Blowhole’ visitor site, allowing it to be reopened to the public;
- A new pedestrian bridge over Campbell’s Creek in Port Campbell and new connecting trails in the area;
- Telecommunications, WiFi and a digital interpretation platform focussed on the Twelve Apostles.
The Shipwreck Coast is a 28 km stretch along Victoria’s south-west coast that incorporates the Twelve Apostles, Port Campbell and the Blowhole.
“The Shipwreck Coast is an international tourist destination and this investment will help strengthen the local economy through sustainable tourism,” D’Ambrosio said. “It sends a clear signal that local communities impacted by the 2015 Christmas Day bushfires are open for business.”
The new move will deliver Stage One of the Shipwreck Coast Master Plan, designed to create 120 new jobs and boost the regional economy by AUD12 million a year over the next 20 years through sustainable tourism.
The region attracts 2.6 million visitors a year but the average visitor stays less than 40 minutes and spends only 18 cents.
The Government’s investment is a show of confidence in communities that were impacted by the 2015 Christmas Day bushfires at Wye River and Separation Creek and sends a clear signal that the area is open for business.
Edited by Peter Needham