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Victoria outshines sunny Queensland for holiday hopes

October 15, 2013 Destination Global, Headline News No Comments Email Email

egtmedia59Queensland, with 263 days of sunshine per year, claims to be “where Australia shines” – but more Australians would like to holiday in Victoria, according to latest market research.

In August 2013, 7.6 million Australians aged 14+ (or 40% of the population) said they’d like to take a holiday within Victoria in the next two years, the Rembrandt - www.rembrandtbkksame proportion as August 2008. By contrast, 7.4 million (39%) would like to holiday in Queensland, down from 44% five years ago.

The trends emerge from the latest Roy Morgan Holiday Tracking Survey, which looked at the top three states where Australians would like to take a holiday in next two years.

The survey also revealed the least popular destinations, which turned out to be Australia’s territories. Only 13% of Australians named the Northern Territory as a destination they’d like to visit for a holiday, while the ACT appeals to just 8% of the population.

“Over the past five years there has been a decline in the proportion of Australians who would like to take a holiday in Queensland,” Roy Morgan Research’s international director of tourism, travel and leisure, Jane Ianniello, confirms.

“Key Queensland destinations such as the Gold Coast, Sunshine Coast and Tropical North Queensland are facing stiff price and product competition from a multitude of very affordable overseas beach and island destinations.

“Meanwhile, Melbourne’s increasing popularity among Australian holiday-makers has meant that Victoria has held its own over the past five years as a desirable holiday destination: 21% of Australians say they’d like to holiday in Melbourne, up from 19% in 2008. Melbourne has done especially well in capitalising on the growing short-break market by offering a variety of shopping, dining, nightlife, cultural attractions, and special events.

“The Great Ocean Road is also a factor in Victoria’s success, with 10% of Aussies nominating it as a destination they’d like to visit, up from 9% in 2008.

Edited by : Peter Needham

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