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VISIT FLORIDA released the following video today highlighting the organization’s work to help Northwest Florida recover from Hurricane Michael.

Key Facts:

  • To date, VISIT FLORIDA has awarded $1.1 million to seven tourism development boards for Hurricane Michael recovery. This is in addition to a nearly $5 million marketing campaign launched following the storm to highlight the Sunshine State.
  • Florida’s tourism industry supports 1.4 million jobs and VISIT FLORIDA’s efforts continue to attract record numbers of visitors to the state, including an all-time high of 126.1 million in 2018.
  • According to the Florida Legislature’s Chief Economist, VISIT FLORIDA returns $2.15 back to taxpayers for every dollar invested.

Businesses and communities from across the state have made it clear that they support fully funding VISIT FLORIDA at $76 million.
Kevin Shea, Co-Owner, Bayou Joe’s, Panama City
Cathy Johnson, Owner, Mango Marley’s, Mexico Beach
Wylie Petty, General Manager, El Governor, Mexico Beach
Paul Wohlford, VP of Business Development, Resort Collection, Panama City Beach