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Viking Cruises Partners with National Geographic To Sponsor New Series, Genius

May 1, 2017 Cruise No Comments Email Email

Viking Cruises announced it has signed on to locally sponsor National Geographic’s first fully scripted global anthology series, Genius which began airing on Foxtel this week. In its debut season, Genius tells the story of Albert Einstein, played by award-winning Australian actor, Geoffrey Rush.

From 1 May, the sponsorship sees Viking showcase a new brand TVC entitled “Time,” featuring Torstein Hagen, Founder and Chairman of Viking Cruises as part of the Genius screening. A lifelong admirer of Einstein, Hagen, shares Einstein’s interest in the concept of time and often refers to time as “the only scarce commodity.” The TVC will run throughout the show’s 10-part global event series on National Geographic.

“Through my formal education, I studied nuclear physics, and as a scientist, I have always been fascinated with Einstein and his work as a theoretical physicist,” said Torstein Hagen, Founder and Chairman of Viking Cruises. “We are pleased to have a premier partner in National Geographic, to further bring enriching offerings through art, history and exploration to audiences around the world, while also continuing to showcase The Viking Way of travel.”

“We are proud to partner locally with National Geographic and support the series Genius,” said Michelle Black, Managing Director Viking Cruises Australia and New Zealand. “Globally, Viking supports several enriching cultural projects, and this is a fantastic opportunity for us to do the same in the Australian market.”

Jacqui Feeney, Managing Director ANZ, National Geographic Partners said “As National Geographic premieres its first scripted series, Genius, we are thrilled to align with Viking Cruises regionally. It is a natural fit to partner with a brand whose core business is to nurture travellers with an interest in geography, culture and history, and who shares National Geographic’s passion for expanding knowledge and understanding within our world.

Dramatising the stories of the world’s most brilliant innovators, season one of Genius reveals how Albert became Einstein, exploring his professional achievements along with his personal relationships. The series is based on Walter Isaacson’s book “Einstein: His Life and Universe” and is executive produced by Brian Grazer and Ron Howard, with Howard making his scripted television directorial debut with the first episode.

Throughout the series, audiences will experience key locations of Einstein’s life, including his time in Germany (Berlin, Munich, Würzburg, Heidelberg), Switzerland (Zurich, Basel) and Austria (Vienna, Salzburg), as well as his later years in the United States (New York City, Boston) – all of which are also destinations on Viking’s river and ocean cruise itineraries.

Viewers can catch a new episode every Monday at 8.30pm AEST. From June 12 long weekend, viewers will be able to catch-up on all episodes screened in the series.

For additional information, contact Viking Cruises at 138 747 (Australia) and 0800 447 913 (New Zealand) or visit To join the Viking Cruises community online, visit

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