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Virgin Atlantic Embraces Windows 10 To Create “Ida”, An Immersive Digital Travel Adventure

November 14, 2015 Apps No Comments Email Email

Virgin Atlantic is launching a new immersive digital experience with Microsoft to enable its customers to enjoy an Upper Class flight without leaving the ground.


In collaboration with Microsoft, Virgin Atlantic has created ‘Ida’, an Immersive Digital Adventure built using a Windows 10 universal app,  featuring specially created content that takes the viewer through a virtual Upper Class journey. It starts with checking in at the Upper Class Wing, moves to visiting the Heathrow Clubhouse and finishes on board as you wake up refreshed and ready to land.

The guided tour will be viewed through a headset and is enhanced through the use of narration, with the journey brought to life using a high resolution 360-degree video as a part of an overall physical service experience. From 10th November, Virgin Atlantic sales experts will show the experience using the immersive reality on a Windows 10 Tablet and Phone with their corporate customers, revolutionising the airline’s approach to trade events and enabling customers to become part of the Virgin Atlantic experience from anywhere in the world.

Reuben Arnold, SVP Marketing and Customer Experience said, “Our people are our magic element and it’s incredibly important for us to find technology solutions to supercharge them to deliver an even better experience.”

“Our ongoing partnership with Microsoft brings together digital expertise and creative storytelling from Microsoft Services. From their early work with envisioning and prototyping all the way through to delivering the experience, the passion for designing and delivering irresistible service was evident. Using the Windows 10 platform, Ida will enable our sales experts to deliver strong awareness of our offering through a truly immersive, responsive and unique experience.”

Reuben continued, “Windows 10 is better business for us.  With a strong partner like Microsoft, we never need to think about the technology.  We can tell our story and focus on the customer”.

“Today’s marketing leaders have to go beyond traditional marketing campaigns to reach customers in new and unexpected ways,” said Yusuf Mehdi, corporate vice president, Windows and Devices Group. “Virgin Atlantic not only embraces that mission, but they’ve embraced technology solutions that make those unexpected moments possible. With Windows 10, we helped Virgin Atlantic create an engaging experience that meets business travellers where they are during their work day, whether they’re walking to their office or grabbing lunch, the goal is to surprise and delight them and show them how they can fly in style.”

The Windows10 universal app can be scaled to be shown on any size Windows 10 device, including tablets, phones and Surface Hub. Corporate customers who experience the journey will also be able to take the experience home to relive and share with friends and family through to the use of branded immersive reality kits.

For further information or to book a flight, please visit www.virginatlantic.com

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