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Virgin Atlantic’s Online Bookings Go Sky-High With Salecycle

December 11, 2015 Aviation No Comments Print Print Email Email

One of the UK’s leading long haul airlines, Virgin Atlantic, has increased online bookings by more than 5% using remarketing solutions from SaleCycle.


Virgin Atlantic’s Email Remarketing Campaign

Booking abandonment is a huge challenge for the airline industry; with over 80% of visitors leaving a site without completing their reservation. For companies like Virgin Atlantic, with millions of website visitors every month, this equates to a massive amount of potential revenue left on the table.

Virgin Atlantic identified this challenge and approached SaleCycle to create an integrated On-Site and Email Remarketing program to help convert their web visitors into customers.

Darren Drew, Database Marketing and CRM Manager at Virgin Atlantic, commented on the success of the remarketing campaign and working with SaleCycle saying, “I’ve been very impressed by the service and support we’ve received from our SaleCycle team from the beginning, as well as the fantastic commercial performance of our campaign.”

The On-Site Remarketing campaign engages customers before they leave the website and enables Virgin Atlantic to send over 45,000 additional remarketing emails per year. While an open rate of 59% is a great indicator of email engagement, the really eye-opening stat is the $29 revenue that is generated from every single remarketing email Virgin Atlantic sends.

SaleCycle’s CEO and Founder, Dominic Edmunds, said “The campaign is a great example of combining cutting-edge technology and world class creative to improve the customer journey – something Virgin Atlantic are world renowned for consistently getting right.

By displaying the right message to the right person at the right time, we’re proud to be helping Virgin Atlantic deliver a first class experience from the moment a customer starts their booking online.”

To see the creatives, watch the video and read the full case study visit: www.SaleCycle.com/Virgin-Atlantic/

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