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Virgin Australia Becomes Naming Rights Partner Of The Melbourne Fashion Festival

November 28, 2013 Corporate No Comments Email Email

Virgin Australia today announced that it has become the Principal and Naming Rights Partner of the Melbourne Fashion Festival for the next three years.

The partnership will see the event be re-branded to the ‘Virgin Australia Melbourne Fashion Festival’, including a new logo and a joint sales and marketing program, designed to increase visitor numbers to the event through the airline’s expansive domestic and international network.

The festival will be held over the month of March 2014, offering a diverse program of events to celebrate and inspire the fashion industry around Australia, from runways shows to cultural and business seminars.

Graeme Lewsey, CEO Virgin Australian Melbourne Fashion Festival 

Laura Anderson, Chairman Virgin Australian Melbourne Fashion Festival 

Judith Crompton, Chief Commercial Officer Virgin Australia 

Ivana Martyn, Model

Alec Michaelle, VA Cabin Crew

Zoe Elkington, VA Cabin Crew

 

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