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Virgin Australia gets up to business in Queensland

April 2, 2014 Statistics & Trends No Comments Email Email

When considering which airline to use for their next business flight, business travellers living in Queensland are more evenly divided than others across Australia, who still overwhelmingly favourQantas, the latest Roy Morgan Air Travel Survey for the 12 months to February 2013 shows.

Nationally, 77% of business travellers will consider flying Qantas or Qantaslink on their next trip, ahead of the 54% considering Virgin Australia or Virgin Australia Regional Airlines and 29% Jetstar.

But among Queensland’s business travellers, 63% will consider Virgin and 74% Qantas, narrowing the gap to 11% points from the 23% nationally.

Airlines would consider for next domestic business trip:

Source: Roy Morgan Single Source (Australia), March 2013 – February 2014, n = 1,405. Jane Ianniello, International Director of Tourism, Travel & Leisure, Roy Morgan Research, says:

“Although Qantas is still dominant in the domestic business market, Virgin Australia is well considered, especially by Queensland business travellers. Virgin Australia has its headquarters in Queensland and services many regional Queensland destinations.

“The airline industry is very competitive and Roy Morgan’s new profiling tool, Helix Personas, can assist marketers to understand and communicate to business travellers.

“For instance, 28% of Young & Platinum have taken a domestic business trip by air in the last 12 months versus only 11% of the total population 14+. Young & Platinum are highly educated, ambitious, and very well paid. They work hard and let off steam through sport and socialising.”

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