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Virgin Australia Launches Australia’s First Frequent Flyer Program For Pets

July 2, 2013 Loyalty No Comments Email Email

Velocity Frequent Flyer, the award-winning loyalty program of Virgin Australia today launched Australia’s first frequent flyer program for pets.

Breaking new ground in the loyalty space, from today, Velocity members can now earn 300 Points each time their dog or cat flies on Virgin Australia’s expansive domestic network.

Building on the program’s unique family benefits, today’s announcement makes Velocity the only frequent flyer program in Australia to recognise and reward four legged members of the family.

Velocity Frequent Flyer Chief Executive Officer Neil Thompson was today joined by celebrity vet and animal lover, Dr Chris Brown to launch this airline innovation.

“Virgin Australia flies almost 30,000 pets each year around Australia, and a large proportion are owned by Velocity members, so we know how important their companions are to them.

“We are delighted to make their flying experience even more rewarding by unleashing Australia’s first frequent flyer program for pets, giving our members another truly unique way to earn Points.

“The program builds on the unique family benefits currently available to our members, such as the ability to pool Points and Status Credits with family members.

“We will continue to come up with creative and compelling ways to deliver meaningful rewards and recognition to our members”, Mr Thompson said.

Dr. Chris Brown said: “It’s fantastic to see a frequent flyer program recognise how much pets enrich our lives. Now, not only will our dogs and cats give back to us in the form of unconditional love, but also in the form of our next holiday or retail purchase through Points!”.

Velocity Frequent Flyer today also launched a nation-wide search to find an official pet ambassador for the program. Over the coming 4 weeks, Australians are invited to enter their cat or dog into the competition via Facebook. Visit Velocity Frequent Flyer’s Facebook page for instructions. The chosen pet will receive the title of ‘Velocity Pet Ambassador’, will be featured in future Velocity marketing campaigns and will receive a Velocity pet gift pack.

To celebrate the launch of the program, from today, members will also be to earn double Points on purchases made at Online Pet Accessories, Pet Smart and The Vet Shed via the Velocity Global eStore.

Virgin Australia is proud to welcome all dog and cat breeds. For more information about the program, visit


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