Velocity Frequent Flyer, Virgin Australia’s loyalty program, has linked with BP Australia on Pay with Points, which will let BP customers pay with Velocity Points – effectively letting them choose to use their points on car travel instead of airline travel.
From next week , customers can redeem between AUD 10 and AUD 60 off their eligible fuel and in-store purchases at participating BP service stations. The airline says it’s the first time an Australian airline loyalty program has allowed its members to use their frequent flyer points as currency in a retail store.
“With Australia’s average household expenditure on fuel around AUD 60 per week, Pay with Points gives customers the opportunity to save each time they refuel, reducing the money spent at the pump and putting disposable income back into the pockets of Australians,” a Virgin Australia statement said.
Announcement of the move coincided with news that the looming major overhaul of Virgin Australia will cost as much as AUD 450 million.
Virgin’s efficiency drive will see it streamlining its fleet by removing smaller planes and cutting jobs and debt. See: Virgin Oz restructures, raises capital, some job losses
On the newly announced deal with BP, BP general manager, marketing and offer development Adam Arnold said: “This new offer will help Australians rethink how they refuel. The cost of fuel is a significant household expense, and we want to help reduce the impact on household budgets by opening up more ways to pay, thanks to our partnership with Velocity Frequent Flyer.
“This offer is an evolution of our best-in-class promise to our customers. BP’s focus continues to be on how it can best serve its customers and provide them with the benefits they want and need.”
Velocity Frequent Flyer CEO Karl Schuster said: “This is a game changer for Australians, with Velocity Points soon to be a form of currency at BP service stations.
“Velocity is committed to rewarding our members on their everyday expenditure, and this initiative with BP takes that one step further. We know some members drive much more than they fly, so this gives them an alternative way to use their Points that will ease the pressure on their wallet.
“Nearly one million unique members have swiped their Velocity card at BP since the launch of our partnership in April 2015 and we are excited about how this new initiative will ensure the partnership continues to go from strength to strength.”
From next week, customers can begin using their Velocity Points in participating BP stores by following three easy steps:
- Create a 4-digit Velocity PIN at velocityfrequentflyer.com/createPIN. Once a PIN has been created, the default setting is a AUD 10 BP in-store redemption option, however this value can be changed at any time up to AUD 60.
- Swipe Velocity membership card in store before payment
- Redeem. The purchase can be paid for with Velocity Points if the value of the purchase is equal to or above the dollar value of the BP in-store redemption option. Follow the pin pad prompts to pay for all or part of the purchase with Velocity Points. 1667 Velocity Points is equal to AUD 10.
Edited by Peter Needham