Virgin Australia will overhaul and expand its range of airfares next month, introducing branded fares with more choice and a cheaper business-class option.
From 7 September 2016, Virgin Australia’s new “Fares For You’’ structure will let the airline’s passengers choose from a range of inclusions across international and domestic flights.
A new “Business Saver” fare will include the same services as standard business fares, but will be cheaper. Fees will apply if passengers want to change or cancel their flights.
AirlineRatings.com points out that, unlike US airlines, Virgin will not remove existing domestic flight entitlements such as complimentary baggage, food and entertainment.
Instead, a range of economy fares starts with a “Getaway” fare for passengers who when they want to fly. with increasing levels of flexibility with names such as “Elevate’’ and “Freedom’’.
All include complimentary food and checked baggage but different fees apply for changing bookings.
On trans-Tasman and short-haul international flights, passengers can choose between a basic “Go” fare (flights locked in and no checked luggage) or “Go Plus’’, (checked baggage but otherwise pretty basic).
Virgin will also upgrade its international business and premium economy cabins.
The airline is very conscious of the need to attract business travellers and professionals as loyal customers.
Virgin last week posted a AUD 224.7 million full-year loss, following an extensive overhaul which included capacity cuts, fleet refurbishment and efficiency improvements.
Written by Peter Needham