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Virtuoso Travel Dreams Survey Reveals Top Picks Of The World’s Savviest Travellers

July 26, 2013 Statistics & Trends No Comments Email Email

Virtuoso®, the international luxury travel agency network, has revealed findings from its annual “Travel Dreams” survey, launched earlier this year through the network’s award-winning magazine, VIRTUOSO LIFE®.

The survey invited readers to identify their travel personality by selecting their ideal destinations, holiday types, excursions, and trips of a lifetime. This year’s responses came from nearly 8,000 of the magazine’s readers – sophisticated travellers who rely on the expertise of Virtuoso travel advisors for advice, advocacy and access. The responses act as a ‘wish list’ for travellers and provide a roadmap for where and how the affluent plan to go next. 

The survey revealed European destinations as perennial favourites, with Italy topping the list of dream destinations, Paris appearing as the best dining city as well as the most romantic getaway, and Europe’s rivers and canals taking top honours as the favorite spot to set sail. And while photographing the “big five” on an African safari ranks as the ultimate “trip of a lifetime,” cruising continues to rank high, with Antarctic cruising, world cruise, and Alaska’s Inside Passage all making the list. Complete results appears at the end of this release.

New this year: the survey identified five distinct travel personalities based on respondents’ travel styles, whether they prefer relaxing on the beach or blasting off into suborbital space.

The Classic Traveller (26%)

·         Classic Travellers are loyal to the places they love and will return multiple times to their favourite destinations, hotels and cruise ships

·         Trips of a Lifetime: Renting a European villa, touring Italy’s Amalfi Coast, and cruising Alaska’s Inside Passage

·         Dream Destinations: France, Italy, England

·         Virtuoso recommendsClassic Travellers can see Italy up close on Paul Gauguin Cruises’ newest ship, the 90-passenger Tere Moanafor a seven-night round-trip cruise from Rome. 

The Connoisseur (24% of respondents)

·         The Connoisseur likes the best of the best and will indulge in food and wine, art and architecture, or history and culture while travelling

·         Trips of a Lifetime: Renting a European villa, taking a world cruise, and dining in Paris’ starred restaurants

·         Dream Destinations: Italy, England, Argentina

·         Virtuoso recommends: Connoisseurs can sample local wines and four-course dinners on a six-night cruise through France’s Côte d’Or region aboard French Country Waterways’ Adrienne. 

The Trendsetter (23%)

·         The Trendsetter is all about what’s new and next, and is an early adopter of emerging destinations

·         Trips of a Lifetime: African Safari, Antarctic cruise, and gorilla trekking in the Congo

·         Dream Destinations: Antarctica, Italy, Spain

·         Virtuoso recommends: Trendsetters can book a seat on the trip of a lifetime – Virgin Galactic – the world’s first commercial spaceliner. 

The Go-Getter (18%)

·         The Go-Getter is active, adventurous, and wants to see and do it all on their holidays

·         Trips of a Lifetime: Antarctic cruise, Galapagos Islands expedition,  and an African safari

·         Dream Destinations: Cuba, Antarctica, Myanmar

·         Virtuoso recommends: Go-Getters can book the nine-day Swain Tour’s family-friendly South African Safari to snap the “big five,” explore Cape Town, and relax in a luxury resort complex. 

The Relaxationist (9%)

·         The Relaxationist travels to get away from it all – to relax, restore, and rejuvenate

·         Trips of a Lifetime: Renting a private island in the Caribbean, taking a world cruise, and sailing the Mediterranean on a private yacht

·         Dream Destinations: Botswana, Italy, the United States

·         Virtuoso recommends: Relaxationists can rent the Casa Ventanas overwater bungalow on the private island of Cayo Espanto in Belize for a relaxing getaway.

Whether setting sail on a world cruise, enjoying a private island with family and friends, or calling on all seven continents, travellers of all types are interested in exploring every corner of the world.  Survey results reveal the following:  

Top Trips of a Lifetime

1.      Photographing the “big five” on African safari

2.      Renting a European villa

3.      Galápagos Islands expedition

4.      Antarctic cruise

5.      World cruise

6.      Cruising Alaska’s Inside Passage

7.      Staying in Europe’s top hotel suites

8.      Renting a private island in the Caribbean

9.      Chartering a private jet

10.  Paris with a personal shopper


Top 10 Dream Destinations

1.      Italy

2.      Antarctica

3.      France

4.      England

5.      Myanmar (Burma)

6.      United States

7.      Argentina

8.      South Africa

9.      Turkey

10.  Cuba

Fantasy Islands

1.      Galápagos Islands

2.      Greek Islands

3.      Maldives

4.      The Caribbean

5.      Hawaii

Where to Make Dinner Reservations

1.      Paris

2.      New York City

3.      Rome

4.      Florence

5.      Barcelona


Cities That Excite   

1.      New York

2.      Paris

3.      London

4.      Rome

5.      Istanbul

Best Trips For Two

1.      Paris in April

2.      New York for shopping, dining and shows

3.      Mediterranean cruise

4.      Roman holiday

5.      Caribbean resort stay

Where to Set Sail          

1.      European river/ canal

2.      The Mediterranean

3.      Alaska

4.      Antarctica

5.      The Caribbean


Favourite Family Holidays

1.      African safari

2.      Ski and snowboard adventure

3.      Galápagos Islands

4.      Ireland’s castles and countryside

5.      Alaskan cruise

The “Travel Dreams” survey, conducted between 1 February and 31 March 2013, yielded 7,908 responses. Please visitwww.virtuoso.com.au for more information or to be connected with a Virtuoso travel advisor.

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