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Visit California Launches “24 Hours. 24 Dreams”

July 14, 2014 Destination North America No Comments Email Email

In a first-of-its-kind global campaign in four countries, Visit California took over YouTube with “24 Hours. 24 Dreams” – a collection of videos intended to inspire and celebrate Californians who have fulfilled their dreams in the Golden State.

The YouTube takeover began at midnight PST on Feb. 28 in the U.S., with a new video released every hour showcasing California dreamers and over-the top experiences statewide – from skater Bob Burnquist’s epic skate ramp on Lake Tahoe to a first ever Dream Gig with Band of Horses high above Hollywood. “24 Hours. 24 Dreams.” was the initial campaign launch effort for Visit California’s new Dream-365 Project, which shares a collection of inspiring, quirky, cool and adventurous content including videos, memes, tweets, time-lapses, photos and more.

The collection highlights the abundance of iconic, as well as off-the-beaten-path, experiences for travelers to explore in California. You can experience the Dream365 Project at dream365.visit california.com.

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