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Visit Flanders Appoints The Walshe Group In Partnership With Pepr Publicity

May 7, 2014 Appointments No Comments Email Email

Visit Flanders has appointed the Walshe Group in joint partnership with PEPR Publicity to manage its Australian and New Zealand trade marketing, consumer marketing and public relations.

Flanders is the Dutch speaking northern region of Belgium encompassing the cities of Brussels, Bruges, Antwerp, Ghent, Leuven, Mechelen, coastal towns and countryside and the WWI battlefield of Flanders Fields.

The Great War Centenary 2014-2018 forms the core focus of Visit Flanders’ marketing strategy over the next four years. Flanders saw some of the greatest battles and losses of life in WW1 and is now home to many of the world’s most significant WW1 memorial sites and museums.

The partnership between Walshe Group and PEPR Publicity represents a coming together of two very experienced companies in destination representation, each bringing distinct capabilities to the partnership.

On the trade marketing side, the Walshe Group have assigned Sonia Holt as Account Manager. PEPR Publicity will oversee the consumer marketing and public relations component of the account with Anna Mansfield serving as Account Manager.

The Australian and New Zealand markets are a major tourism priority for Flanders region, especially with the centenary of WW1. The Walshe Group and PEPR Publicity put forward a cohesive and creative proposal that demonstrated a thorough understanding of the brief.

“We look forward to working with the Walshe Group and PEPR Publicity to promote Flanders as a destination and raise awareness for the historical WW1 significance of the region,” says Lea Winkeler, Visit Flanders Project Manager, The Great War Centenary.

Jacqui Walshe, Managing Director at the Walshe Group says “The Walshe Group is proud to have been appointed alongside PEPR to represent Visit Flanders at such a significant time in the region’s history.  We look forward to working with both organisations in increasing visitor numbers from Australia and New Zealand”.

Philip Engelberts, Director at PEPR Publicity is also looking forward to spreading the word about the Flanders region. “With the huge media interest surrounding the centenary, PEPR look forward to leveraging this and promoting Flanders as a destination that offers a wealth of incredible tourism experiences for the Australian and New Zealand markets.”

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