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Visit Kenosha Selects MediaValet to Drive Tourism in Wisconsin

October 24, 2016 Destination North America No Comments Print Print Email Email

MediaValet Inc. (TSX VENTURE: MVP), a leading provider of cloud-based digital asset management (DAM) software, is excited to announce that the Kenosha Area Convention & Visitors Bureau (KACVB), a Wisconsin-based private, not-for-profit corporation responsible for Kenosha tourism, has selected MediaValet to provide a centralized, highly accessible, cloud-based digital asset management system. MediaValet will enable KACVB’s staff and collaborators to quickly and easily access and search KACVB’s extensive collection of Kenosha Area media assets. This robust and widespread accessibility will eliminate the main roadblock preventing local businesses from using of KACVB’s stunning photos, videos and maps in their marketing and advertising campaigns.

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Previously, KACVB stored their assets on their local network and a series of external hard drives. The scattered, siloed and inaccessible storage system meant KACVB’s extensive collection of carefully curated and approved media assets was a challenge to navigate and difficult to share with media contacts or collaborators. With KACVB’s entire collection of media, brand and marketing assets centralized and available via MediaValet, KACVB and its tourism partners will now be able to easily access, search, preview, format, size, share and download any approved asset.

“The Kenosha Area Convention & Visitors Bureau takes great pride in showcasing our community to visitors from around the world,” commented Dennis DuChene, President of Kenosha Area Convention & Visitors Bureau. “With our entire media collection now located in a central and highly accessible media library, our team’s productivity will significantly increase, and our stunning assets will be widely used by our partners to further promote Kenosha and surrounding areas. We’re confident MediaValet will help us meet the needs of our community partners and drive tourism in the Kenosha Area.”

In addition to increasing accessibility, usage and productivity, MediaValet will provide KACVB with the peace of mind that their high-value media assets are secure and protected at all times. Built entirely on Microsoft’s cutting-edge platform-as-a-service (PaaS) cloud offering, Microsoft Azure, MediaValet delivers the highest level of security, scalability, accessibility and reliability.

“MediaValet’s beginnings are deeply rooted in the global hospitality and tourism industries,” commented David MacLaren, founder and CEO of MediaValet. “Our business model, our renown customer service, even our UI, was — and still is — heavily influenced by our decades of experience providing media production services to hotels, tourism boards and CVBs around the world. We’re incredibly excited to add another well-known CVB to our burgeoning list of tourism customers.”

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