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Visit Sunshine Coast partners with Wotif to launch Come to Life ‘2.0’ winter marketing campaign

May 10, 2017 Destination Global No Comments Email Email

Visit Sunshine Coast (VSC) has launched a new version of its popular destination marketing campaign, Come to Life, with major discounts on accommodation, attractions and tours to attract visitors to the region over the winter period.

Targeting southern states, the Come to Life ‘2.0’ brand campaign includes television commercials, still photography, print and a major online campaign through Wotif. Bookings need to be made by 28 May for stays over the winter period*.

The visually rich campaign highlights the Sunshine Coast’s ‘naturally refreshing’ attractions. The mild and sunny ‘winter’ climate makes it ideal for experiencing contemporary beach culture, rainforest trekking in the nearby hinterland, exquisite dining and local produce, an exhilarating calendar of events and some of Queensland’s most immersive encounters, including Sunreef’s Swimming with Whales.

The campaign offers both discounts and exclusive incentives for visitors flying north for a warm change.

Accommodation deals* include:

  • Landmark Resort Mooloolaba – $95 for a one bedroom apartment
  • Amytis Gardens – Stay 3, pay 2 – accommodation, meals, and spa deal $399 p/p
  • Seahaven Noosa – 20% discount on accommodation
  • Atlantis Marcoola – Stay 5 nights pay for 3 nights, with complimentary airport transfers and late checkout
  • Rumba Resort Caloundra – Stay 4 nights, pay 3 with free cocktails, bike hire, complimentary movies and a Dine in Style card.

(Note:* accommodation details have different validity dates and conditions and are subject to availability)

Special deals are available at key attractions across the Sunshine Coast including the Ginger Factory, Mystic Mountain Tours, Sunreef Mooloolaba (including Swimming with Whales) and Paradise Seaplanes.

Full details of the Come to Life winter deals – https://www.visitsunshinecoast.com/deals

CEO of Visit Sunshine Coast said the timing of the campaign was perfect as temperatures in the south dipped sharply, while on the Sunshine Coast 25C was the “norm”.

“You can swim throughout the winter months on the Sunshine Coast, but what Come to Life shows is that beyond our enviable beach culture, there are so many other reasons to visit this winter, including one of Australia’s most renowned food scenes, a vast range of health and wellness activities, adventure experiences, events, and a vibrant arts and cultural sector.

“What the campaign is saying is that a Sunshine Coast holiday allows visitors to ‘Come to Life’: to feel rejuvenated and refreshed. What we’re offering is a friendly, nurturing, down to earth destination that is genuine and fresh.”

Mr Latchford said that the Sunshine Coast had recorded its highest-ever tourism figures in 2016, and with the launch of the new campaign, an exciting calendar of events (including celebrations to mark the 50th anniversary of the naming of the Sunshine Coast from August) and a record level of direct flights to Sunshine Coast Airport, he was confident that the region would continue its record-breaking run.

The television commercials can be viewed at: https://goo.gl/PBRXLp

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