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VisitBritain and STA Travel launch British music celebration

March 4, 2014 Corporate No Comments Email Email

VisitBritain and STA Travel today announced they are teaming up during the month of March to inspire Australian travellers to revel in the sounds of Britain.

The campaign will focus on singing the praises of British music in an effort to encourage Australians travelling to Britain this year to attend a local music festival or gig. It will also promote travel to regional areas beyond London that host many great music events catering to a variety of interests.

“Australians’ love for British music was clearly reflected in Spotify’s 2013 Australian Chart Toppers, which included Calvin Harris at number 3 in the top 5 albums and Passenger at number 4 in the top 5 tracks,” said STA Travel Australia’s Marketing and eCommerce director, Natalie Placko-Thornton.

“We want to encourage Australians to take their devotion to British music to a new level by booking a trip to Britain and incorporating a live music event into their travels,” she said.

To kick off the festivities, STA Travel are asking Australians to curate the Ultimate British Festival playlist which can be streamed via Spotify for all to enjoy. From Monday 3 March, music fans can nominate their favourite British festival song at www.facebook.com/STAtravel.AU for the chance to win a trip to London for two, plus tickets to the now sold out Wireless Festival in London from 4-6 July 2014.

“VisitBritain recently learnt that 44% of incoming tourists to the UK believe music was one of Britain’s key cultural activities,” said VisitBritain Marketing Manager Australia Mark Haynes.

“This is no surprise given the UK is one of only three countries that exports more music than it imports. From world renowned festivals & indie pop-ups, to Brit bands & music incubators, Britain’s contribution to the global music scene cannot be understated.

“VisitBritain and STA Travel seek to give Australians a taste of British culture and music that leaves them wanting more. We want Australians to realise that they too can share in those unforgettable music moments that have been, and always will be, made in Britain, the second largest exporter of music in the world,” he said.

The campaign will also feature an event in Melbourne celebrating all things British, with details to be revealed soon!

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