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Visitor Spending In First Half Of 2014 Reaches $7.4 Billion

August 9, 2014 Destination Hawaii No Comments Email Email

Hawaii’s tourism economy continues to fare well and is on pace with last year’s record-breaking year in spending and arrivals.

During the first half of 2014, visitor expenditures contributed $178 million more into the state’s economy compared to last year, which represents $7.4 billion in total expenditures or $19 million in state tax revenue. During the first six months of the year, visitors spent an average of $40.2 million statewide per day, $19.3 million on Oahu, $11.4 million on Maui, $4.1 million on Kauai and $5.4 million on Hawaii Island.

Despite these gains, we are cognizant of changing trends in visitor length of stay and spending. Visitors are exercising more caution in keeping within their budget threshold as the cost of a Hawaiian vacation increases, competition from alternative destinations grows and the U.S. dollar becomes stronger against foreign currencies.

As we look ahead, we anticipate seeing a bump in air seats from North America in the latter half of the year, specifically out of Los Angeles and Seattle. Increased competition within these major hubs, along with the redeployment of aircrafts previously used for international routes to service domestic routes are contributing to the increase in air seats. However, more visitors are now booking travel within a shorter timeframe (from three to six months to 30 days), which causes more uncertainty in forecasting the second half of the year.

Maintaining the momentum that Hawaii’s tourism economy experienced last year will be a priority for us as we look to the latter half of 2014 and 2015. We look forward to providing opportunities and insight on how we can work together to continue this growth at our upcoming Hawaii Tourism Conference on Aug. 28 and 29.

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