“A bonus of our tourism industry’s success is the positive impact it has on Hawaii’s tax revenue base. Through the first three quarters, Hawaii’s tourism industry generated $1.24 billion in state tax revenue, which is an increase of $43.6 million over last year. These are funds that are vital to the economic health of our state and help support government services essential to our quality of life.
“September was also a key month for HTA in sharing our vision at the Hawaii Tourism Conference to keep Hawaii tourism strong going into 2017. We unveiled our global marketing plans for next year, introduced new high-tech global marketing tools in virtual reality and facial recognition software, and focused attention on the need for tourism industry stakeholders to collaborate as Hawaii faces heightened competition from other destinations worldwide.”