Visitors have given the new ‘smart’ Discover the digital thumbs up with more than 35,000 people having read the online visitor guide since it was launched in April this year.
Michael Trout, chair of Tropical Tablelands Tourism (TTT), said it was unprecedented the number of people who were seeking out and reading the publication online.
“These statistics are just incredible and prove that Discover really is the leading visitor guide in this region.”
Mr Trout said the local tourism organisation (LTO) had made the bold move this year to invest in a leading digital platform to carry the publication forward.
“We know the future is online and we are embracing technology now to be at the forefront of this.
“There isn’t an LTO in the country that I believe is innovating in the way that we are here at TTT and we are now in discussions with neighbouring tourism organisations to work together to create a truly unique all encompassing resource-based digital platform for the Tropical North Queensland region.”
In conjunction with its online and smart phone digital platform, Discover also prints 100,000 copies of the magazine, which is distributed to all visitor information centres along the East Coast as well as major travel and lifestyle expos through Drive North Queensland.
“As well as the electronic platform that we launched for Discover this year, we also developed a standalone smart phone app. This was developed to be a useful resource for travellers looking for digital content about the region.
“The app features destination imagery as well as gives users the ability to download the publication while offline and read at their leisure.
“So far it has been a resounding success with the app available on Google Play and iTunes by searching Atherton Tablelands.”
Mr Trout said readers were loving the interactivity of the publication and smart phone app, which featured a number of pop up videos as well as links and one touch phone calls.
“Want to travel along the Savannah Way, but would prefer to watch a short 90 second clip? Then click the play symbol and you are driving the Savannah Way.
“Nearly every page features a great travel video, including some really fantastic shot clips made through Tourism Tropical North Queensland’s One Day in Paradise Campaign.”
Mr Trout also welcomed the news that the Atherton Tablelands’ stunning waterfalls, including Millaa Millaa, also made it into the top 40 must do things in Australia on TripAdvisor.
“There is a lot of competition in Australia and wonderful places to see and visit so to be ranked 37 is a real coup for this region, while Cairns coming in at number four is just fantastic.”
To view Discover online, visit the destination website www.athertontablelands.com.au