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VisitScotland roadshow gets bigger in India

February 7, 2017 Headline News No Comments Email Email

VisitScotland recently concluded its biggest annual roadshow with ten tourism businesses, including Etihad Airways, joining in India to grow a market currently worth £12 million.  They met more than 500 buyers in Delhi, Mumbai, Ahmadabad, Bengaluru and Pune over two weeks. UK’s prime region is celebrating 2017 as a Year of History, Heritage and Archaeology to delve into the past and discover Scotland’s fascinating stories through a wide-ranging variety of new and existing activities to boost tourism.

VisitScotland’s Kirsten Spence with trade buyers in Mumbai

Kirsten Spence, Market Manager-India, Middle East & Australasia, Market Strategy & Development, Visit Scotland, told eGTMedia: “We’re seeing a lot more high-end business  from India with lot more sophisticated requests coming  from travel agents. I heard that as the general trend happening in India travel.  It’s not just travel up to Edinburg but also customized packages, self drive tours and trails.”

Belmond group was representing Belmond Royal Scotsman, its new luxury train running across picturesque Scottish Highlands over a four day journey. Pramod Kumar Kandala of Kandala Travel based in Glasgow said that he’s getting more FIT travellers from India. His office has been organising many big Indian weddings in historic edifices of the region as well as in Gretna Green, a village in the south of Scotland famous for runaway weddings.

VisitScotland’s Kirsten Spence with trade buyers in Mumbai

Craig Duguid, National Sales Manager, The Spires Serviced Apartments, said: “With oil gone from Aberdeen, rooms in Europe’s Oil Capital are available for one third the price. Indian travellers, especially families, can enjoy a stay at the Spires’ self contained serviced apartments while touring the beautiful destination.” They have two more properties in Scotland.

Half a million Indians travel to the UK every year. They spend 13 days on the average in Scotland with some key arrival factors like people visiting families and visit by parents of many students that are studying in Edinburgh and Glasgow universities.

Ms Spence said: “There are many Indian restaurants, particularly in Glasgow. Sheesh Mahal here invented Chicken tikka masala that is now popular all over. Iconic Harry Potter route, Bollywood trail, Spey side’s malt whiskey trail where one can make his/her own whiskey and take home,  castle trail and island hopping on West Coast are some interesting itineraries for visitors.”

Written by Anand & Madhura Katti

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