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Vivid 2015 fuelling tourism growth in Sydney

May 15, 2015 OTA News No Comments Email Email

In light of the upcoming Vivid Festival, leading global travel search engine Skyscanner has released latest figures on travel to Sydney, revealing an overall 36% growth in international and domestic travel to the city during Vivid 2015.

The top source market to Sydney during this year’s Festival of Lights, Music and Ideas continued to be the UK. Travellers from Singapore (32%) and the United States (23%) saw the highest growth in visitor numbers, when compared to the previous year.

More Kiwis are also travelling across the ditch during the same period, recording a 21% increase in travel to Sydney.

Top visitors to Sydney during Vivid Sydney 2014 Top visitors to Sydney during Vivid Sydney 2015
1 United Kingdom 1 United Kingdom
2 Australia 2 Australia
3 New Zealand 3 New Zealand
4 Ireland 4 Singapore
5 Italy 5 United States

Vivid has also been a major draw card for many Aussies this year with a 37% increase in domestic travel when compared to the same period in 2014 when Vivid was on, displaying strong support for the festival across the country:

  • 43% increase in visitors from Melbourne
  • 28% growth in visitors from Perth
  • 51% increase in visitors from Brisbane
  • 33% more Adelaidians travelling to Sydney while the Festival is on.

Alana Saphin-Polchleb, Oceania Head of Marketing at Skyscanner, commented: “From our data, it is clear that art and cultural events like Australia’s largest light show, Vivid 2015, together with the Writers Festival and Film Festival positively contribute to the local tourism industry. These encouraging figures show that Sydney’s world-class festivals are increasingly attracting visitors from home and abroad, who are keen to experience the best the city has to offer.” 

With Vivid 2015 just around the corner, Skyscanner  has provided some insider tips for making the most out of the festival, from planning and attending special events, to top Vivid food picks and the best times to avoid the crowd:

Vivid 2015 is held from 22 May to 8 June 2015

Vivid 2014 was held from 23 May to 9 June 2014

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