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Vivid Sydney 2014 Previews New Precinct With Martin Place Spectacular

May 24, 2014 Destination Global No Comments Email Email

Vivid Sydney will be bigger and brighter this year, with a spectacular expansion into Martin Place previewed for the first time in Sydney this evening, with nine lighting effects transforming the bustling thoroughfare into a gallery of light.

Owned and managed by the NSW Government’s tourism and major events agency Destination NSW, Vivid Sydney is an 18-day festival of light, music and ideas. It is the biggest festival of its kind in the Southern Hemisphere and takes place in Sydney from Friday 23 May to 9 June, with lights on each night from 6pm – midnight.

Deputy Premier and Minister for Tourism and Major Events, Andrew Stoner, said Martin Place is one of five new or expanded Vivid Sydney precincts in 2014, together with Carriageworks, The University of Sydney, The Star and Harbour Lights.

Vivid Sydney is bigger and better this year, with visitors able to experience more than ever before, from large-scale installations in Martin Place, playful, interactive installations in First Fleet Park, and spectacular icons like Sydney Opera House and Sydney Harbour Bridge transformed by light,” Mr Stoner said.

“Martin Place is a fantastic new addition to Vivid Sydney, with an amazing line up of light installations and 3D mapped projections which will astound and amuse festival goers. By attracting visitors to Sydney during the traditionally-quiet winter period, Vivid Sydney also provides a welcome boost to many of the city’s shops, restaurants, cafes and bars,” he said.

As part of the Vivid Sydney festival, Martin Place will be home to:

  • Colour3, a pop-up constructed from a maze of industrial water tanks. Illuminated by pixel- mapped LEDs, Colour3 will glow in different palettes of light at the push of a button, creating a unique atmosphere for festival-goers wanting a break before taking in Vivid Sydney’s other fantastic sights.
  • An interactive Digital Forest of 120 LED 3D glowing tubes fronting a kiosk of electronic games and technology displays, installed by Vivid Sydney partner, Intel.
  • Beneath the Beams, a shimmering mass of green and gold lasers which will be projected between the Sydney Eye Hospital on Macquarie Street and George Street’s Burberry building, providing a unique ceiling for Martin Place.
  • Sky Flower, an elegant ‘chrysanthemum of light’ which will illuminate the night sky with petals of light.
  • Light sculpture, e|MERGEnce, commissioned by Destination NSW uses interactive 3D projection to map a person’s face onto a giant head through live video capture.
  • The MLC Centre will come alive to celebrate Vivid Sydney. The Urban Tree Project by Ample Projects will transform the Commercial Traveller’s Association (CTA) building (the iconic ‘mushroom’ by architect Harry Seidler), into a ‘day in the life’ of a mighty forest tree. The Urban Tree Project explores themes and questions relating to urban lifecycles, the impact of high-density living on the natural environment, and the human need for green space. The CTA building in Martin Place will seemingly grow out of the ground and become a magnificent living tree, complete with birds within the surrounding urban environment, to celebrate and reflect on Sydney’s original bush landscape.
  • Vivid Sydney also pays homage to the Australian Armed Forces by respectfully lighting the Cenotaph in recognition of those who have fallen in service of our country.

GEO GLOW a whimsical blend of art and architecture, a tribute to the philosopher- architect Buckminster Fuller.

Destination NSW CEO, Sandra Chipchase, said: “Destination NSW is proud that Vivid Sydney has grown into a world-class international festival. Our expansion into Martin Place and other areas of Sydney provides an amazing opportunity to showcase our world-class city to national and international visitors and locals alike. Vivid festival-goers will be treated to a stunning Sydney winter experience throughout the city, showcasing how much our city has to offer across the board.”

Vivid Sydney Creative Director, Ignatius Jones, said: “Vivid Light 2014 attracted so many spectacular submissions from around the world. By bringing Martin Place and other areas of Sydney into the Vivid fold, we can create whole new vistas of light and wonder, and bring Vivid’s winter magic into the heart of the CBD. In keeping with our principle of giving each Vivid precinct its own unique personality, Martin Place will be the home of giant installations, and cutting-edge laser technology.”

Vivid Sydney 2014 opens tomorrow, Friday 23rd May, with Lights On from 6pm, celebrating the start of this unique 18-night festival of light, music and ideas.

To plan your Vivid Sydney visits, head to www.vividsydney to check out all the installations and projections, and to plan your trip, go to the transport section of the site for all the latest information about trains, buses, ferries and light rail services.

ASSETS AVAILABLE:

VNR Footage and images is available for download via the Vivid Sydney Media Centre – http://www.vividsydney.com/media-centre/

The full Vivid Sydney program is available at http://vividsydney.com

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