Vivid Sydney can do no wrong. The world’s largest festival of light, music and ideas has broken visitation records yet again, for the third consecutive year..
More than 1.7 million people attended the Vivid Sydney festival in 2015, NSW Minister for Trade, Tourism and Major Events Stuart Ayres announced yesterday.
“Vivid Sydney promised to shine brighter than ever before and it certainly achieved that, breaking the festival’s attendance record receiving more than 1.7 million visitors, an increase of 19% on the record 1.43 million who attended last year,” Ayres said.
“Vivid Sydney is now firmly established as one of the world’s most renowned festivals and this is reflected in the record sales of Vivid Sydney travel packages, with more than 36,500 domestic and international travel packages sold.
“In fact, over 26,000 international travel packages were sold with more than 11,000 packages sold to China alone. Key increases include a 39% rise in packages from Korea, 57% more from Singapore and travel packages from the USA were up 64%,” Ayres added.
Sydney’s cafes and restaurants also enjoyed a strong trade during the festival with more than 72% of visitors to Vivid Sydney purchasing a meal during their visit.
Vivid Sydney Creative Director Ignatius Jones welcomed the figures.
“Each year Vivid Sydney sends its creative energy pulsing through the city, bringing art, innovation and creativity to everyone. I’m thrilled that this year’s Vivid Sydney program has resonated with audiences, with the festival’s light shining on a record number of visitors from across Australia and the world.” Jones said.
Vivid Sydney is owned and managed by the NSW Government’s tourism and major events agency, Destination NSW.
Edited by Peter Needham