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VOILÀ Hotel Rewards Announces L.A. Hotel Loyalty Rewards at California’s The L.A. Hotel Downtown

August 8, 2016 Loyalty No Comments Email Email

VOILÀ Hotel Rewards (, the world’s number one independent hotel loyalty program, today announced an innovative loyalty program with the newly renovated The L.A. Hotel Downtown ( that offers free membership as well as worldwide points and travel perks. 
With L.A. Hotel Loyalty Rewards, members will earn 10 VOILÀ points for every dollar they spend during qualifying stays at The L.A. Hotel Downtown and other participating VOILÀ network hotels worldwide. Points can be redeemed for complimentary hotel Award Nights, airline miles, online merchandise or even charitable donations. Additionally, members receive exclusive travel perks that may include priority check-ins, room-class upgrades, or personalized welcome amenities.

“We are excited to announce the L.A. Hotel Loyalty Rewards. We want to show our appreciation for our most loyal guests by rewarding them with travel benefits they will actually use,” said Virginia Clark, General Manager at The L.A. Hotel Downtown. “We listened and paid careful attention to what our guests wanted when we designed our new loyalty program with VOILÀ. Whenever travelers book a stay at The L.A. Hotel Downtown, they’ll earn points and have exciting ways to spend them.”

The L.A. Hotel Downtown is a newly renovated upscale, high-rise hotel located in the heart of Los Angeles near the city’s financial, entertainment, and theater districts. The hotel’s 469 generously sized and stylishly furnished rooms feature impressive floor-to-ceiling windows with panoramic city views, large flat-screen televisions, complimentary WiFi, and marble and stone baths. On-site amenities include a bar, restaurant, heated outdoor pool, business center, over 25,000 sq. ft. of meeting space, and a state-of-the-art 24/7 fitness center. Guests of the hotel can enjoy professional sports or premier concerts at the nearby Staples Center and the Walt Disney Concert Hall, the Broad and MOCA Museums, Bunker Hill, the Music Center and Grand Park are all within walking distance.
“Our goal in developing a white-labeled guest loyalty program with The L.A. Hotel Downtown was to provide guests with exposure to some of Los Angeles’ most popular attractions while earning rewards at a variety of independent hotels worldwide,” said Peter Gorla, managing director of VOILÀ Hotel Rewards. “We consider it vital to empower our partner hoteliers to know their members personally and deliver a unique customer engagement experience that exceeds their guests’ needs.”

VOILÀ, the world’s number one loyalty program for independent hotels, lets members enjoy rewards and earning opportunities at independent hotels and resorts around the globe. Instead of limiting earnings to one brand, members can travel to countless locations, stay at any participating VOILÀ hotel worldwide, and still earn points. VOILÀ points can be redeemed with a wide range of partners and for free hotel stays. Additional perks include room-class upgrades, tailored pre-arrival room preferences, priority check-in, and privileged access to hotel amenities, including the The L.A. Hotel Downtown’s fitness facility.

The L.A. Hotel Loyalty Rewards program will launch September 1st, 2016. For complete details about the VOILÀ Hotel Rewards program, please visit

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