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VOILA Hotel Rewards Welcomes Swiss International Hotels and Resorts to its Growing Worldwide Network

May 12, 2014 Loyalty No Comments Email Email

VOILÀ Hotel Rewards (, the world’s number one independent hotel loyalty program, today announced the recent addition of Swiss International Hotels & Resorts.

Swiss International Hotels and Resorts, registered in Baar, Switzerland and headquartered in Ras al Khaimah, UAE, is known for offering guests “Swiss Quality” a term that encompasses the brand’s enduring passion for hospitality, quality and luxury for more than 30 years. Swiss International Hotels and Resorts ( currently is operating over 20 hotels in EuropeMiddle EastAfrica and Asia.

“We’ve recognized that within the loyalty program industry, VOILÀ’s growth is unprecedented,” said Hans (Henri) Kennedie, CEO and MD of Swiss International. “From the highest levels of customer service to its robust marketing strategies, VOILÀ is highly respected and the first choice to create our hotel’s first international loyalty program. We are thrilled to be working with VOILÀ to launch SWISS-SELECT, a co-branded program that will allow us to better serve the diverse travel needs of our guests.”

VOILÀ members staying at Swiss International Hotels and Resorts or other participating network hotels can earn points for their stays and redeem the points they’ve earned for a variety of reward options including complimentary hotel stays, air travel and gift cards for major retailers. Instead of limiting point earnings to one brand, VOILÀ members find rewards wherever their business or leisure travels lead them.

“When we were looking to expand our network, we felt Swiss International Hotels and Resorts held great potential to provide more opportunities to enjoy rewards in some of the world’s most desirable locations,” said Peter Gorla, managing director of VOILÀ Hotel Rewards.  “We’ve experienced tremendous growth in the past few years and as our expansion continues globally, our aim is to consistently align ourselves with the finest independent hotel brands. We’re thrilled to welcome Swiss International Hotels and Resorts to our network.”

To learn more about Swiss International Hotels and Resorts or to join VOILÀ Hotel Rewards, visit

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