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Voyages of Discovery Unveils New Company Logo, Brand Identity

October 21, 2014 Cruise No Comments Email Email

Voyages of Discovery, the award-winning small-ship enrichment cruise line, today officially launched its new brand identity in North America, inclusive of a refreshed corporate logo, messaging, re-designed Web site, and a classier corporate color palette and image scheme combination. The updated brand identity represents a significant shift in the company’s overall vision, look and message.

Voyages of Discovery also announced its new itineraries for the Winter 2015-2016 Season during which its flagship Voyager will be cruising closer to the North America with a season full of voyages to Central and South America, plus the Caribbean. Fares include all gratuities, plus air and overseas transfers from select gateways. Starting with the Winter 2015-2106 season, there are also many improvements such as a simplified stateroom category selection and the introduction of add-on packages, both based on the results of a recent customer survey. The packages include: Special Occasions, Full Drinks, Soft Drinks, Spa and even a Butler Service, with the Butler Service being included in the Owner’s Suite and in the Balcony Suite with Spa, and as an optional package in Junior and Balcony suites. Suite categories will also have additional complimentary features like Illy coffee machines, premium linen, iPod/iPhone docking stations, and more.gI_67786_VOD_2014_master LOGO STACK CMYK

Steve Tucker, the president of the North America office, says: “It was made very clear from our extensive customer research that passengers wanted a simpler, easier approach to their cruise booking. We are excited about our new logo and website with a more contemporary look and simplified search functionality, improved content, and tablet and mobile phone capabilities. All of the new product improvements will enhance the customer’s experience onboard Voyager.”

To celebrate the new brand identity and itineraries, Voyages of Discovery is offering Bonus Savings of up to $3,000 per stateroom on the current Summer 2015 itineraries (departing April 16 through October 17, 2015) for bookings made by November 30, 2014. In addition, these cruises also include gratuities, airfare and transfers from select gateways, with other gateways available starting at just $149 per person.

Voyages of Discovery is also offering Bonus Savings of up to $1,600 per stateroom in the new Winter 2015-16 cruises booked by November 30, 2014. These cruises also include gratuities, airfare and transfers from select gateways, with other gateways available starting at just $99 per person.

In addition, each cruise features a roster of renowned Guest Speakers who provide in-depth talks on the history and culture of each destination. Guests also have the option to book an exclusive selection of shore excursions, including The Galapagos, Chichen Itza, Mache Picchu, and Angel Falls, and participate on a selection of onboard enrichment activities and workshops. All cruise fares also include gratuities, port charges, and all meals.

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