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W Hotels Worldwide Strikes A Pose With Yoga Rebel Tara Stiles

May 31, 2014 Spa & Wellness No Comments Email Email

Tara StilesW Hotels Worldwide announced the launch of its first ever fitness program, FIT with Tara Stiles,rolling out to all 45 of the W brand’s cutting-edge hotels and resorts around the world. 

In partnership with the industry’s yoga rebel,FIT with Tara Stiles flips the traditional idea of fitness on its head with a non-traditional approach to working out while on the road. Comprised of a curated in-room workout video designed for the needs of the W traveler, in-room tip cards with quick fixes to get camera-ready in a flash, and an exclusive series of intimate FIT with Tara Stiles packages available at some of the most glamorous W Retreats around the world, the program allows guests to polish their body and mindset in a uniquely W way. unnamed (7)

“The W guest has a true ‘work hard, play hard’ mentality and wants to look fabulous yet have fun while getting fit,” said Paul James, Global Brand Leader, W Hotels, St. Regis and The Luxury Collection. “Through our partnership with Tara Stiles, we’ve created an energetic program designed to celebrate the body and provide 24/7 access to an interactive workout that can easily be incorporated into the busiest of jet-setting lifestyles.”

FIT, the W brand’s updated and renamed global gym concept, has recently been refreshed with a more modern and dynamic approach to fitness. Vibrant wall murals celebrate male and female forms against a unique backdrop inspired by the destination, while pulsating tunes designed to get guests in the workout mood are now available via the W Hotels App.

Tapped to create the exclusive in-room workouts for the FIT program, Stiles – founder and owner of Strala Yoga, the high-energy movement system that ignites freedom – locked herself in the suites of several W Hotels and imagined the needs of the W traveler. Her non-purist take on yoga offers a refreshing alternative to tradition and offers a modern spin on the beloved practice. The result is four exclusive workouts that will be printed on in-room tip cards and available via video in every W room and suite around the world. The workouts include:

·         Need a Boost? Whether you want to kick-start your day or night, give your body an energetic lift with a quick yoga fix. Try dancer pose for an instant surge of vitality.

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