W Retreats in Asia Pacific Collaborate With Designer Swimwear Label We Are Handsome To Create Cutting Edge Collection
W Retreats in Asia Pacific has shaken up the fashion scene once again with its latest collaboration with Australian designer swimwear label,We Are Handsome. Created with W Hotels’ guests in mind, the exclusive capsule collection takes inspiration from the electrifying nature and glowing marine life surrounding the four W Retreats in Asia Pacific including W Retreat & Spa, Maldives, W Retreat Koh Samui, W Retreat & Spa Bali, Seminyak and the soon-to-open W Goa. The swimwear capsule collection will feature We Are Handsome’s signature women’s scoop one piece and men’s boardshorts, which are unique to the collection. The limited edition swimwear is now available via We Are Handsome’s website and W The Store at all W Retreats in Asia Pacific.
“When it comes to fashion, W Hotels is all about energy and discovering the unexpected and this collaboration brings that spirit and attitude to life,” said Arnaud Champenois, Asia Pacific Senior Brand Director, Starwood Hotels & Resorts Worldwide, Inc. “We Are Handsome’s disruptive design draws on the electrifying marine life surrounding each of the properties, perfectly capturing the unique style and vibrant personality W Hotels is renowned for.”
Katinka and Jeremy Somers, owners and founders of We Are Handsome, spent time at the W Retreats in Bali, Koh Samui and Maldives to draw inspiration from the properties and W Hotels’ guests. The result is a vibrant custom design, an interpretation of the colours, textures and glowing elements of the W Retreats and their natural surroundings at twilight, featuring a combination of a Chrysaora jellyfish and different hues of electrifying blues and purples.
“We are really excited to be involved in this project and to have the opportunity to collaborate with a brand which shares the same passions for disruptive design and fashion” said Katinka Somers, Director, We Are Handsome. “We took our inspiration for the collection from the energy which ebbs and flows through the resorts when the sun sets, the stars come out and nature starts to glow. The bespoke design conveys this energy, as well as the vibrant and playful personalities of the retreats and their island destinations, whilst evoking their bold sophistication and glamour.”
Key features and inspirations for the limited edition swimwear print include:
- At the centre of the design, the Chrysaora jellyfish print plays tribute to the vibrant, unique and spectacular life force that surrounds the retreats
- The design backdrop draws on the rising of the stars in the night sky over the retreats, coupled with the fluorescent light of the plankton and marine life in the surrounding oceans
- The electrifying palette of blues and purples reflect the unique, vibrant and playful personality of the W brand and the classic swimsuit shapes depict W Hotels’ contemporary resort glamour
- The overlying, glow in the dark elements in the design are borrowed from the recent restyling of W Maldives, which lends its theme “Let it Glow” from the Indian Ocean’s colourful marine life, twinkling stars and fluorescent plankton. At W Maldives
guests can dive into paradise, where it’s all about them.
We Are Handsome’s limited edition swimwear for W Retreats in Asia Pacific is available at AUD230 for the women’s one-piece and at AUD202 for the men’s boardshorts. For more information and purchase of the swimwear, visit www.wearehandsome.com or drop by W Hotels The Store at the four W Retreats.
We Are Handsome Captures the Stunning W Maldives in Campaign Photoshoot
W Retreat & Spa Maldives provided the backdrop for the capsule collection photoshoot, which featured former Australia’s Next Top Model winner Amanda Ware and up-and-coming Korean model Byeon Woo Seok. We Are Handsome’s shots showcase the unique, luxury and playful personality of the island and lifestyle of W guests. A behind-the-scenes video of the shoot is available to watch here.
W Retreat & Spa Maldives also provided a vibrant yet glamourous location for We Are Handsome latest swim and resort wear campaign, The Outland, and active wear collection, Heat Five. The campaign shots feature W Maldives’ private island Gaathafushi and luxury yacht Escape – both of which are available to hire for guests staying at the retreat.