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Wanda Hotels and Resorts Presents the “Twin Pearls in the Ice Capital Harbin” Campaign

July 7, 2014 Hotel News No Comments Email Email

From 1 July to 31 August, 2014, Wanda Hotels and Resorts presents the “Twin Pearls in the Ice Capital Harbin” promotional campaign. This destination promotion will utilize the resources of two Wanda hotels  Sofitel Wanda Harbin and Wanda Realm Harbin, to promote summertrips to Harbin by offering multiple benefits to the guests.

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The “Twin Pearls in the Ice Capital Harbin” campaign will last for two months. Guests can stay at either Wanda Realm Harbin or Sofitel Wanda Harbin, and enjoy a 50% discount on dining at the counterpart hotel along with a free breakfast when staying at either hotel during the winter. The promotion also features the “Pearl Feast”, through which the chefs of both hotels jointly present their featured buffet dinners. In addition, members of Accor Le Club or Wanda Club can enjoy their exclusive member rights at both hotels.

The innovative “Twin Pearls in the Ice Capital Harbin” campaign also leverages social media platforms to increase exposure. At the Haxi Wanda Plaza, a 3D “Twin Pearls” themed collage is lively presented and attracted many citizen. By taking a photo with the collage and posting the photo through social media channels, guests can receive a 20% discount for the buffets at either Wanda Realm Harbin or Sofitel Wanda Harbin.

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