Warwick International Hotels (www.warwickhotels.com) has completed a company-wide rebranding initiative that includes a new corporate identity, a new logo and revised visual language. The brand is now named Warwick Hotels & Resorts.
The milestone heralds a new era in the history of the 35-year-old Collection of distinct, upscale hotels and resorts known for quality, excellent locations and high level of standards and services.
The rebranding is designed to reflect Warwick Hotels & Resorts status as a major international hotel group and accentuates the company’s focus on both its city and resort hotels.
In the Asia-Pacific region, the key properties that will undergo rebranding are Warwick Le Lagon – Vanuatu and Warwick Fiji. In addition to the name and logo change, the rebranding encompasses changes in staff uniforms, guest room collateral items, colour schemes, communication materials, staff training programs, facade and interior signage.
While the company’s name has changed, excellence in customer service has not, according to Dean Swaagman, Regional General Manager, Warwick Hotels & Resorts – Pacific.
“Our company is proud of the continued investment in the Pacific resorts, a collection of hotels that reflect the natural beauty and vibrancy of Fiji, Vanuatu and Bali. Our mission is to ensure the highest standard of satisfaction and quality for both our new and returning guests. A focus on unrivalled facilities, well appointed rooms and the best of local, and international cuisines has seen our hotels become award-winning properties.”
Warwick Fiji recently underwent an extensive renovation and refurbishment, as part of a $25m investment in five core hotels worldwide, to help further meet the satisfaction of and improve the quality of stay for new and regular guests.
This focus on customer satisfaction has seen five of the Pacific resorts – Warwick Fiji, Warwick Le Lagon – Vanuatu, Warwick Ibah Luxury Villas and Spa, The Naviti Resort and Tambua Sands Beach Resort recognised with TripAdvisor’s 2016 Certificate of Excellence. In addition, the sixth hotel in the South Pacific Warwick portfolio – Tokatoka Resort Nadi Airport – has been currently rated the number one property for accommodation in Nadi on TripAdvisor.
In the past three years, Warwick Hotels & Resorts has added new hotels in key locations, including Chicago, Dubai and Nassau Paradise Island, the Bahamas. The latter resort is expected to open in October.
These newer properties join hotels in major destinations throughout the world, including Paris, New York and Brussels.
Across the collection, each hotel will now have a clear and consistent identity with the Warwick Hotels & Resorts brand as represented by the new logo.
Warwick Hotels & Resorts will soon announce plans for additional initiatives as the company continues its forward momentum.
For reservations and information on Warwick Hotels & Resorts, please visit: www.warwickhotels.com.