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Wax Figure of Bob Hawke Remoulded To Hold a Tinnie

December 8, 2017 Attraction No Comments Email Email

In an Australian first, Hawke’s Brewing Co. has collaborated with Madame Tussauds Sydney and remoulded the wax hand of former Prime Minister, Bob Hawke so that he can hold a can of his own beer, Hawke’s Lager.

The remoulded hand of the iconic Australian has been taking shape for over a month inside the creative studio at Madame Tussauds Sydney and was revealed to Mr Hawke at an invite-only birthday celebration at The Clovelly Hotel this afternoon, two days before his 88th birthday.

Nathan Lennon, Co-founder of Hawke’s Brewing Co. says, “This is our first birthday celebration with Bob, so we wanted to do something special for him. The Madame Tussauds Sydney team recently gave us the opportunity to meet his wax figure and, while it’s exceptional in its likeness to the real Bob Hawke, we all agreed that it could do with one minor adjustment.”

Jan Cowell, Head Creative at Madame Tussauds Sydney, says, “We were thrilled to work with the team at Hawke’s Brewing Co. to present Mr Hawke with a very unique birthday present!

“Bob Hawke is an iconic and much-loved Aussie, so it’s no surprise his figure is one of the most popular within Madame Tussauds. After six weeks in the making, seeing Bob ‘cheers’ his newly crafted hand today was a very special moment for us. All guests to the attraction during December will also have the chance to snap a picture with the remoulded Hawke figure and its update pose,” added Cowell.

While Mr Hawke is literally being “given a hand” for his birthday, the former Prime Minister is encouraging all Australians to give him a hand by donating to Landcare Australia’s “Protect Our Aussie Species Appeal”. The appeal funds projects that help protect the future of Aussie species, like vulnerable koalas in the Port Macquarie region.

“I hope this gesture will help Landcare raise awareness and support to safeguard the future of Australia’s vulnerable and endangered species,” said Mr Hawke.

Hawke’s Brewing Co. has a charity partnership with Landcare Australia, with a percentage of profits from beer sales going towards funding on-ground Landcare projects around the country. Mr. Hawke has no financial interest in Hawke’s Brewing Co., instead opting to have his royalties passed on to support environmental projects.

“The partnership with Hawke’s Brewing Co. will not only result in funding for Landcare community projects, it also brings awareness of Landcare to a new audience. I’m very grateful to Mr Hawke for his generosity and continued support of the Landcare movement over the last three decades,” said Tessa Matykiewicz, CEO of Landcare Australia.

The venue for Mr Hawke’s birthday celebration, the Solotel-operated Clovelly Hotel, has announced that it will be using this Thursday’s event to kick-start its own environmentally-friendly activations, like going completely “plastic straw free”, as well as launching a summer takeaway menu that only uses biodegradable packaging.

Says Dominic Whitton, licensee of Clovelly Hotel, “We couldn’t be more proud to help honour one of Australia’s greatest icons in one Australia’s most iconic pubs. And knowing that the efforts around this moment are being used to support a great cause makes it even more special.”

To donate to the “Protect Our Aussie Species Appeal” visit www.protectouraussiespecies.org.au

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