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WDA Recognises Singapore Airlines Cabin Crew Readiness Programme Under Service Excellence WSQ

September 23, 2013 Corporate No Comments Email Email

A new partnership between Singapore Airlines (SIA) and the Singapore Workforce Development Agency (WDA) is expected to benefit about 800 new SIA cabin crew members each year.

As part of the collaboration, new cabin crew members who graduate from the 15-week Cabin Crew Readiness Programme (CCRP) will achieve a nationally recognised certification under the Service Excellence Workforce Skills Qualifications (SV WSQ) framework.

SIA’s CCRP is currently one of the most extensive and rigorous cabin crew training programmes in the airline industry. Cabin crew trainees undergo customised classroom and on-the-job training which includes modules on social etiquette and deportment, personal grooming, customer handling skills, meal service procedures and food knowledge, language and communication, fleet training, as well as safety, security and first aid procedures. Carrying out community work and exposure to different cultures during training are also valuable experiences which prepare SIA’s cabin crew members to cater to the international profile of the Airline’s customers and equips them with the skills to handle customers with special needs.

The recognition of the CCRP under the SV WSQ framework is a testament to SIA’s commitment to service training. The partnershipensures that the CCRP is benchmarked against national standards and reinforces the importance of empowering employees with nationally-recognised certifications for training and development. This collaboration has resulted in WDA’s recognition of four service modules in SIA’s CCRP under the SV WSQ framework:

  • Provide Go-the-Extra-Mile Service
  • Deliver Service Excellence
  • Offer Customised and Personal Service; and
  • Build Relationships with Customers

The first batch of 20 cabin crew members who will receive WSQ certifications, known as WSQ Statements of Attainment, graduated from the CCRP on 19 September 2013.

“SIA is an iconic Singapore brand, which plays a very important role in promoting the level of service which Singapore can be proud of, to the world. By embracing the SV WSQ framework, the CCRP is now aligned to nationally recognised standards which help to formally certify the skills attained by the cabin crew. With SIA’s strong belief in training, I am confident that SIA will continue to stay ahead as a market leader in service excellence,” said Ms Renee Tan, Deputy Director, Generic Skills Development Division, WDA.

“Staff training and development is a cornerstone of Singapore Airlines’ corporate philosophy in our continuous pursuit of excellence. The WSQ certification is a significant step forward in recognising our cabin crew members as service professionals. It will also enhance SIA’s ability to continue attracting the best talent,” said Mr William Koh, Divisional Vice President, Cabin Crew Division, Singapore Airlines.

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