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WebBeds Asia Pacific and Switzerland Tourism Embark on Asian Road-show to Showcase Summertime Experiences

April 9, 2018 OTA News No Comments Email Email

WebBeds Asia Pacific, the regional B2B travel distributor and part of the WebBeds global powerhouse, has hosted its first two travel trade workshops with Switzerland Tourism, showcasing a wealth of year-round attractions and activities in the Alpine country.

Earlier this year, Switzerland Tourism and WebBeds Asia Pacific formed a major partnership aimed at attracting more Asian travellers to the country during the summertime. As part of this cooperation, the two parties have organised a region-wide road-show during April, hosting major events for travel agents in seven key Asian markets.

The first two of these workshops were hosted this week, at The St. Regis Bangkok on Tuesday 3rd April and then at the Grand Hyatt Jakarta on Wednesday 4th April. These events gave Switzerland Tourism and WebBeds Asia Pacific the opportunity to connect with their travel trade partners in Thailand and Indonesia.

At both workshops, Ivan Breiter, Switzerland Tourism’s Director of South East Asia, presented the many activities available to travellers who visit Switzerland in the summer months, away from the ski slopes. In total, 24 unique Swiss attractions and activities are now available for booking through the partnership, including breath-taking train journeys, helicopter sightseeing flights, spectacular cycling tours and city breaks, with many more expected to come online in the coming weeks.

“It was a pleasure to meet so many of our esteemed partners from the travel trade in Thailand and Indonesia and showcase the very best of Switzerland in the summertime,” Mr Breiter commented. “We hope that, through these highly productive workshops, agents will be empowered and incentivised to present Switzerland to their customers as an all-year-round destination.”

Senior executives from WebBeds Asia Pacific, including CEO Daryl Lee and Chief Commercial Officer Sun Kok Sheng, were also on hand to introduce agents to the many rewards and incentives created by the Switzerland Tourism partnership.

Members of the company’s FIT Rewards loyalty programme will be able to earn triple FIT Points for every three-night hotel stay booked in key Swiss destinations from now until 31st October 2018, and quadruple points for four-night stays. In addition, Asian agents who combine a three-night hotel booking with a Swiss attraction or Swiss Travel Pass will receive FIVE TIMES the FIT Points!

The top bookers in each market will also be rewarded with special prizes, including a place on Switzerland Tourism’s “Winter Wonderland in Switzerland VIP Fam” trip in December 2018.

“Switzerland is a fantastic country and a genuine year-round tourism destination, so we are delighted to be partnering with Switzerland Tourism to showcase their many exciting attractions and activities to our Asian travel trade partners,” said Daryl Lee, CEO of WebBeds Asia Pacific. “The response to our workshops in Bangkok and Jakarta was tremendous; we look forward to meeting more of our valued trade partners as our road-show continues across Asia in the coming weeks.”

Diana Wijaya, Travel Consultant Manager of WITA Tour, who attended the Jakarta workshop, commented; “We found the event very interesting and informative. Many Indonesian travellers love the idea of Switzerland, with its stunning scenery and fresh air, but there is still a belief that it is mainly a winter destination. This event has shown how many diverse activities are available throughout the year. I look forward to presenting these to our clients.”

Ms. Daungrat Huayhongthong, Assistant General Manager of AT Network Co., Ltd., who took part in the Bangkok workshop, said she was pleasantly surprised about the number of travel opportunities available. “The Swiss Rail Pass seems like a great and affordable way for travellers to see the country, and I was also impressed by the number of culinary experiences Switzerland has to offer. This workshop has shown that Switzerland can be summer destination in its own right, and not just part of a bigger itinerary.”

“Thank you WebBeds for inviting us to the Switzerland Tourism workshop. It was a great opportunity for us to learn more about Switzerland as a key destination. WebBeds is one of the best suppliers in our system; their customer support is professional, helpful and very reliable, and their hotel inventories and rates are very competitive. Overall, WebBeds has done a great job hosting this event, and we, Bayu Buana, look forward to strengthening our partnership with them in future,” said Hanna Djoenaedi, Assistant Manager of Bayu Buana.

Following this week’s workshops in Thailand and Indonesia, the WebBeds Asia Pacific-Switzerland Tourism road-show will move on to Malaysia (Grand Hyatt Kuala Lumpur) on 10th April, Singapore (Marina Bay Sands) on 12th April, Hong Kong (Grand Hyatt Hong Kong) on 17th April, the Philippines (Conrad Manila) on 19th April, and Taiwan (Regent Taipei) on 26th April.

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