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Webcasting: Turning Your Event Stream Into A Revenue Stream

November 5, 2015 MICE No Comments Print Print Email Email

unnamedLeading audio visual and event staging provider, Staging Connections offers clients the opportunity to make money while extending reach, by using their intelligent webcasting platform at events.

Tim Chapman, General Manager of Digital Event Services at Staging Connections believes that the evolution of technology, especially in the event world, offers a multitude of opportunities that brands can use to raise revenue, boost audience engagement and gather valuable metrics.

“The sophistication of today’s live-streaming, on-demand downloads, and online audience participation make webcasting events not just a great tool for participation, but also a revenue raising opportunity through paid content, sponsorship opportunities and repurposed marketing videos.

“Creating content that people are willing to pay for is the challenge, and we’re seeing an increase in clients who are investing in an amazing line up of speakers for their event, including international disruptors and celebrities, then offering paid access to the webcast for the next 12 months via a customised pay wall. The key is replicating the event in broadcast quality vision with a high level of audience interactivity to rival the experience of being at the event in person,” said Mr Chapman.

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Webcast in action

The Staging Connections webcast platform is the most customisable in the Australian market, ensuring limitless sponsorship opportunities.

“We expertly design an HTML play page as the webcast skin, where sponsor logos can be included. We can also incorporate branded questions in the live polling platform, have ads integrated into the video stream, embed social media feeds, or enable branded downloadable documents,” continued Mr Chapman.

Webcasting is not just live-streaming; valuable video and audio content is also being recorded that can be repackaged for future use in advertising, promotional videos and other branded marketing material.

Webcasting also ensures valuable data is collected about the audience, including who accessed the content, their location and how long they stayed.

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Web skin for Fidelity Worldwide Investment’s Live Webinar

“At the end of the session, the viewer feels satisfied, having downloaded the conference notes, met some new people via the web chat who have now become contacts on LinkedIn and generally been impressed with how good the camera quality and slide integration were; making the investment as a viewer very worthwhile,” concluded Mr Chapman.

Webcasting from Staging Connections starts from $2,450 and is available for events Australia-wide.
Staging Connections Event Insights whitepaper, How webcasting can make you money, is available online via www.stagingconnections.com/event-insights

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