FOUNDER and owner of leading Asia travel specialist Wendy Wu Tours, Wendy Wu has been named as part of the top 15 ‘Women in Travel 2016 Power List’.
The inaugural Women in Travel Awards were held on Thursday November 17 in Sydney, where a panel of judges made their selection from hundreds of nominations. Wendy Wu came in at number nine on the list of the travel industry’s most influential women.
Wendy Wu said she was “honoured to be in the company of such esteemed colleagues and I hope to continue to set a good example to the future generation of women in tourism”.
She added, “I hope young women just starting out in this industry are encouraged by how this group of women, with sheer determination and knowledge, have helped change the face of the tourism industry in Australia”.
From her humble beginnings, just over 22 years ago, Wendy Wu left a small Amex travel agency in Sydney’s suburban Epping to establish the international tour operator, Wendy Wu Tours, which now has a team numbering over 150 people worldwide and has taken more than 220,000 people on holiday to many corners of Asia.
Since opening her Sydney office in 1998, Wendy Wu has built the brand to become a leader in the region, with operations worldwide, including offices in London, New York, New Zealand and China, offering a range of travel products across 18 Asian countries.
There were pioneering and prestigious milestones along the way, including the first Western tours to the Nine Villages Valley (Jiuzhaigou, Sichuan) and Zhangjiajie – reportedly the inspiration for the landscapes in the movie “Avatar”, 10 years later. Also in 1999, Wendy organised the first group to visit Everest Base Camp from the Tibetan side, and in 2008 Wendy Wu Tours was appointed as the official ticket supplier to the Beijing Olympic Games.
Exciting growth continues – in 2016, Wendy Wu appointed the company’s first Group CEO, Mr Joe Karbo, based in London.