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We’re Not Smoking Crack, airline insists in ad

November 19, 2013 Aviation, Headline News No Comments Email Email

egtmedia59US low-cost carrier Spirit Airlines is offering dirt-cheap tickets to Canada’s Toronto region under the controversial banner: “We’re not smoking crack.”

It’s a light-hearted swipe at a scandal surrounding Toronto’s larger-than-life mayor, Rob Ford, who is embroiled in sensational controversy concerning allegations of smoking crack cocaine in office last year while in a drunken stupor. The story broke after a video alleged to show the mayor smoking what appeared to be crack.

Ford famously told reporters: “Am I an addict? No. Have I tried it, probably in one of my drunken stupors a year ago.”crack

Just days after that admission, the Toronto Star obtained another video showing Ford pacing around, gesticulating and swearing during a foul-mouthed rant in which he makes murder threats and threatens to rip out a person’s throat and poke out his eyes. The mayor explained that he was “extremely inebriated” when the video was made.

With all that publicity, when Spirit Airlines launched a $29.90 one-way fare to the Toronto region, it saw the crack reference as a way to grab attention. It has certainly done that – particularly as it features the silhouette of someone strongly resembling Ford, in a haze of smoke.

The ad says: “We’re not smoking crack. Our fares REALLY are this low!”

The Florida-based airline says it just wants to assure passengers that its low airfare is real. The marketing campaign is a way of saying so.

As observers point out, the airline’s trip to the “Toronto area” doesn’t go to Toronto, or even into Canada. The flights are to Niagara Falls – about 90 minutes drive from Toronto and in New York State on the other side of the Canadian border.

As Spirit no doubt hoped, the ad has gone viral on Twitter and other social media platforms.

Meanwhile, the embattled Ford steadfastly refuses to step down and Toronto’s City Council has voted to strip him of some of his powers.

Written by : Peter Needham

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