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West Australian Agents To Experience New Zealand

September 24, 2013 Tourist Boards No Comments Email Email

Tourism New Zealand in partnership with Air New Zealand will run a familiarisation event in October, with plans to host 45 travel agents in New Zealand.

Qualified travel sellers from across Western Australia will be invited to experience New Zealand first-hand from 16-20 October. Selected agents will come together in Christchurch to participate in a welcome function followed by one of four familiarisation itineraries to different regions.

The visit will provide a platform for regions to showcase their must-do experiences ahead of Air New Zealand’s direct seasonal services from Perth to Christchurch which start from December 4th.

Air New Zealand General Manager Australia Leanne Geraghty said the airline was delighted to offer the seasonal service between Perth and Christchurch, which further adds to its extensive trans-Tasman network.  Together with our trans- Tasman alliance partner, Virgin Australia, Air New Zealand provides over 200 flights every week connecting 35 cities across Australia and 26 cities around New Zealand.

“The opportunity for agents to start their New Zealand journey by experiencing Air New Zealand’s award winning product and Kiwi hospitality, alongside an action packed trade familiarisation itinerary, is sure to excite and impress the agents” she said

Tourism New Zealand General Manager Australia Tim Burgess said Western Australia had been identified as a key growth market in Tourism New Zealand’s three year strategy.

Tourism New Zealand has partnered with Air New Zealand, Christchurch Canterbury Tourism, Christchurch International Airport, Positively Wellington Tourism, Destination Marlborough, Interislander and Tranz Alpine to launch a joint marketing campaign in the state this November.

“By fully integrating trade into our marketing campaigns agents are better placed to generate and convert consumer interest” he said.

Tourism New Zealand will also use the familiarisation as an opportunity to educate agents on its 100% Pure New Zealand Specialist Programme.

Air New Zealand’s new direct flights from Perth to Christchurch depart Perth on Wednesdays and Saturdays from early December through until late April. To make a booking visit www.airnewzeland.com.au

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