Global retail leader Westfield and leading online style and shopping platform Who What Wear have partnered together to introduce the first-ever “BossNotes: Leading with Style” series, a collection of events, activations and online guides designed to inspire fashionable, career-driven women.
The series kicked off at Westfield Topanga (Southern CA) earlier this month with a hosted panel of prominent, influential women who spoke about their career journeys, and will continue at Westfield Valley Fair (Northern CA) and Westfield Garden State Plaza (NJ) throughout the next few weeks.
In anticipation of the upcoming launch of The Career Code, the third book written by fashion and digital entrepreneurs Hillary Kerr and Katherine Power, Westfield, in conjunction with Who What Wear, is bringing to life a guide to creating your own professional success for ambitious girls and women. Inspired by sections from the book, the summit will be filled with insightful and pragmatic advice given by top influencers paired with spring trends and styles from Westfield.
Delivering her sentiments on the national partnership, Who What Wear’s Hillary Kerr said “[We are] thrilled to be collaborating with a global retail leader like Westfield to bring you a one-of-a-kind program tailored to career-minded millennials that will inspire and engage our readers and shoppers alike.”
As another component of the partnership, ‘The Career Checklist’ will be curated by participating influencers, including fashion blogger Chriselle Lim and author Katherine Schwarzenegger, showing readers how to prep for upcoming interviews or career moves while embracing the latest Spring fashions from Westfield centers.
“Young women have so much power. I look at these young girls making these very bold career choices and life choices, and it’s just so amazing that women are feeling powerful enough and confident enough to do that,” said Nicole Richie, one of the panelists at the Westfield Topanga kick-off event. “Don’t be afraid of having new ideas and thinking differently and just being 100 percent you.”
Katherine Schwarzenegger, another panelist, touched on the importance of supporting other women while speaking about building a brand. “There’s enough room for all of us. No one needs to be competing with each other. You don’t have to knock each other down in order to be successful.”
“It’s the convergence of the physical and digital space,” said Anthony Sion, Westfield Vice President of Marketing and Brand Management, speaking about the partnership with Who What Wear. “So the idea is the physical space is a place where we host programming and events, but we have a number of bloggers and influencers, from a digital standpoint, that we want to be talking about because, really, those digital influencers are the people that are talking to our customers. The idea is how we bring that together and break the gap between the digital and physical space. We are that conduit between both.”