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Westfield announces bold vision for airports

November 9, 2015 Airport No Comments Print Print Email Email

Westfield today unveiled a new approach to airport development that will transform the customer experience, enabling airports and airlines to grow non-aeronautical revenue for investment in infrastructure and operations.

“One Airport Journey. One Holistic Experience.” by Westfield is an all-inclusive development strategy that responds to today’s consumers who desire a seamless experience, guided by information from home to the curb, the gate and beyond.

“Today’s consumers expect more than concessions upgrades,” said Dominic Lowe, Executive Vice President, Westfield. “They want a seamless journey, one that’s connected physically and digitally, one that’s personalized to reduce the uncertainty, stress and tension today’s air travelers face. We’re excited to partner and co-invest with airports and airlines to develop and manage a cohesive customer journey that increases customer satisfaction and revenue.”

Building on 50 years of global experience in retail innovation, Westfield designs, funds, builds and manages next-generation environments at airports around the globe.

“Today, airlines and airports are competing fiercely on a global scale, and customers expect more,” said Ziba Ghassemi, Senior Director of Design, Westfield Airports. “They want an efficient experience that provides them with time to shop, dine and relax.”

Westfield develops long-term partnerships with airports and airlines and provides significant, upfront capital and ongoing investment to keep them ahead as customers and markets evolve.

Westfield’s all-inclusive development strategy is built on its unique ability to create, curate, innovate and partner:

  • CREATE: A new customer journey that begins at home and continues from the curb, to the gate and beyond.
    • An efficient experience, giving customers time to shop, dine and relax.
    • Inviting sightlines, integrated dining and retail.
  • CURATE: A signature blend of local dining and retail with the finest international offerings and amenities.
    • A distinct sense of place, connecting people to each airport’s culture, city and soul.
    • Fresh ingredients, exciting brands and engaging design with elements that surprise and delight.
  • INNOVATE: An open, digital platform, guiding customers along a personalized journey.
    • A customized user interface that is personalized based on each customer’s travel itinerary, location, flight departure time and gate, personal preferences and purchase history.
    • Plan, browse, navigate, reserve and purchase services and products at any time, any place.
  • PARTNER: A partnership with significant, upfront capital and ongoing investment as customers and markets evolve.
    • A unique and customized financial approach.
    • Global resources to design, fund, build and manage the entire customer experience.

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