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Westin Hotels & Resorts Welcomes Lara Dutta as Newest Well-Being Brand Advocate for Asia Pacific

October 26, 2015 Hotel News No Comments Print Print Email Email

Westin Hotels & Resorts today announced its partnership with Wellness expert and Ex Miss Universe Lara Dutta as the newest Asia Pacific Westin Well-Being Brand Advocate.


The partnership continues the momentum of The Westin Well-Being Movement, a $15 million brand-wide campaign launched last year designed to enhance the well-being of guests and associates around the world.

In her role as a well-being brand advocate, Lara will share her holistic lifestyle tips of restoring calm and balance at home or on the road with guests and associates; and how despite her hectic schedules, she is able to maintain a balance of work and life.  She will also create content and share her wellness and fitness choices on social media channels in order to reach a wider audience of guests and associates around the world.

“I am delighted to be a part of the Westin Well-Being Movement” said Lara Dutta.  “I have always believed in a holistic approach to wellness; what one eats, what exercise regimen one follows and how one counters stress. The key to wellness is balance and positive thinking. I have benefited from this in my profession and personal life. Through this association, I look forward to sharing my own knowledge and experience with others.”  

As a former Miss Universe as well as in her current role as a film actor, Lara Dutta has become a wellness inspiration to many. She has been practicing yoga for over 12 years and has also launched her Prenatal Yoga CD, helping pregnant women and young mothers to adopt a balanced and stress-free lifestyle. Her proactive approach to wellbeing suitably aligns with Westin brand’s six pillars of wellness: Sleep Well, Eat Well, Move Well, Feel Well, Work Well and Play Well.Westin Hotels & Resorts has been an industry innovator with a history of firsts in the wellness space, and partnering Lara as the first Well-Being Brand Advocate in India reinforces the Westin brand’s continued push to deliver wellness on the road.

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“We are thrilled to have Lara Dutta on board as Asia Pacific’s newest Well-Being Brand Advocate for Westin,” said Vincent Ong, Senior Brand Director, Brand Management, Starwood Hotels & Resorts Asia Pacific. “What makes Lara’s association with the Well-Being movement relevant is her holistic approach to life as well as her enthusiasm for healthy living throughout her career from Miss Universe to a working mother. We see this partnership with Lara as yet another innovative way the Westin Well-Being Movement transcends to our guests and associates; inspiring them to lead a healthier life.” he added.

With a brand positioning rooted in wellness for more than a decade, Westin Hotels & Resorts is dedicated to ensuring that guests leave feeling better than when they arrive.  In March 2014, the brand launched The Westin Well-Being Movement – a global initiative designed to enhance the Well-Being of guests and associates with the introduction of a string of innovative partnerships and programs across the brand’s six pillars of Well-Being.  Building upon its existing healthy SuperFoodsRx™ menus, Westin recently introduced new delicious and nutrient-rich offerings including Westin Fresh byThe Juicery, featuring energizing juices and smoothies, and kid-tested nourishing dishes developed in partnership with SuperChefsTM on the Westin Eat Well Menu for Kids. The inspiration for Westin’s wellness strategy, the iconic Heavenly® Bed is lauded as one of hospitality’s great innovations. WestinWORKOUT®, RunWESTIN™ and Westin Gear Lending with New Balance® are some of the other initiatives of the brand, designed for wellness.

For more information, log onto www.westin.com/wellness

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