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WestJet ‘lights in the desert’ breaks two world records

May 12, 2017 Headline News No Comments Email Email

Canadian low-cost carrier WestJet has scored two Guinness Book of World Records achievements by building and illuminating a kilometre-wide gaming prize wheel in the Utah desert as flight 1118 from Toronto descended into Las Vegas.On board, one lucky guest received the Vegas trip-of-a-lifetime when their seat number appeared on the giant LED wheel in the desert below.

“WestJet turned 21 this year and as the international airline that brings the most guests to Las Vegas, we celebrated by lighting up the desert,” said Rob Daintree, WestJet director of marketing.

He said the event created two Guinness World Records; one for the “greatest light output in a projected image” and one for the “largest circular projection”.

Guinness World Records adjudicator, Michael Empric, said, “It was a huge and arduous undertaking that went into creating something really big, really bright and really special for the airline’s guests. I’m delighted to welcome WestJet to the Guinness World Records family.”

The lights in the desert took six months of planning, 40 crew members, six days of building in scorching heat, enormous lengths of cable, 160 guests on their way to Las Vegas and one lucky seat, the recipient of the #WestJetVegasSurprise. In the end the LED wheel was seen on descent into Las Vegas at 12,000 feet. The wheel was 785,398 square metres in diameter and reached 4,666,000 lumens – breaking the previous record of 4,264,346 lumens.

The winner received a USD 2500 shopping spree at The Forum Shops at Caesars in honour of their 25th anniversary; VIP Table at JEWEL Nightclub at ARIA Resort and Casino and a host of other prizes.

The entire flight also received discounted tickets to Cirque du Soleil shows, complementary cocktails and other goodies.

Edited by William Sykes

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